Job Title: AVP – Demand Generation
Positions: 1
Location: India - Hyderabad
Shift Time: 3 PM to 12 AM
Employment Type: Full-Time
Company Overview
Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought-leadership media.
Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.
About The Role
Are you a visionary marketing leader passionate about driving demand, scaling digital presence, and building a world-class brand NetCom Learning is seeking an Assistant Vice President of Marketing into Digital Marketing, Website, Branding & Social to lead end-to-end digital strategy, expand our reach, and strengthen our brand positioning.
This is your opportunity to shape the future of our digital ecosystem, orchestrate high-impact campaigns, and take our website traffic from 100K to 1M+ visitors per month — all while accelerating revenue growth and elevating our global brand.
Scale Website Traffic to 1M+ Visitors & Build a Powerhouse Brand!
What's in it for you
- Lead Digital Growth: Own and execute strategy across SEO, paid media, ABM, social, and other digital channels to generate high-quality demand.
- Scale Website Impact: Drive website strategy, UX/UI enhancements, CRO, and A/B testing to grow traffic, engagement, and conversions.
- Strengthen Brand & Communications: Define brand storytelling, oversee content strategy, and amplify presence across social media, PR, and influencer marketing.
- Leverage Data & AI: Use AI-powered insights, marketing automation, and analytics to optimize campaigns and accelerate pipeline performance.
- Build & Mentor a World-Class Team: Lead, inspire, and grow a high-performing digital marketing, website, and social media team.
What You'll Do
Demand Generation & Growth Strategy
- Design and execute multi-channel demand generation campaigns (SEO, paid media, ABM, email, retargeting).
- Drive measurable pipeline acceleration and optimize ROI.
Website Growth & Conversion Optimization
- Own website strategy, UX/UI improvements, and A/B testing.
- Scale traffic to 1M+ monthly visitors and maximize lead conversion rates.
AI-Driven SEO, AEO & GEO Strategy
- Lead next-generation organic growth initiatives including SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to maximize visibility across search engines and AI-powered discovery platforms.
Leverage AI & Marketing Technologies
- Utilize advanced marketing and analytics tools such as GA4, SEMrush, Ahrefs, Google Search Console, and AI-powered content platforms including ChatGPT, Claude, Gemini, and other generative AI tools to enhance content strategy, campaign performance, and audience engagement.
Content & AI Search Optimization
- Develop AI-optimized content strategies aligned with evolving search behaviors, voice search, featured snippets, and AI-generated search experiences to improve rankings, authority, and conversion performance.
Brand, Communications & Social Media
- Oversee brand positioning, messaging, and storytelling across all touchpoints.
- Build and execute high-impact social media strategies to engage audiences and grow community presence.
- Manage PR, thought leadership, and influencer partnerships to enhance credibility.
Leadership & Innovation
- Mentor and develop a high-performing team, fostering creativity and innovation.
- Stay ahead of digital, AI, and social trends to maintain competitive edge.
Why Join NetCom Learning
- Opportunity to work with industry-leading experts and cutting-edge technologies.
- Collaborative and inclusive work culture.
- Ongoing professional development and growth opportunities.
If you are passionate about designing innovative learning experiences and making a positive impact in the lives of learners, we want to hear from you! Apply now to join our team at NetCom Learning.
