Hansa Cequity is one of the leading data driven, connected CX services provider in India. It provides integrated solutions in Marketing, Data Analytics, MarTech, Campaign management, Digital and Contact centre to enable its clients to acquire customers intelligently, retain and manage them profitably.
With a data driven marketing approach and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms. Our teams glean out insights and understand our clients customers and prospects. Our campaign management and digital marketing consultants then move in to create meaningful engagements opportunities in a multi-channel environment. Our key objective is to drive measurable business growth for clients.
We stand among the top 50 analytics company in India.
Please visithttp://www.hansacequity.comfor further understanding.
LinkedIN page :https://www.linkedin.com/company/hansacustomerequity/
Key Responsibilities
- Define and execute the CRM business strategy and planning for the automotive division.
- Identify new opportunities for business growth.
- Manage end-to-end marketing campaigns, including planning, strategy, execution, and performance tracking.
- Leverage CRM and Martech tools to drive direct customer engagement and conversions through direct channels like WhatsApp, email, SMS, and RCS.
- Drive cross-sell and up-sell initiatives across existing accounts.
- Foster a culture of teamwork, accountability, and continuous learning.
- Collaborate closely with Data, Digital, Campaign and Operations teams.
- Collaborate with the CX Centre to improve customer experience and conversions.
- Support development, insights generation, digital campaigns, and customer experience initiatives.
- Stay informed on market trends, dealership practices, and competitor activities.
Requirements
- 5+ years of experience, majorly in the automotive industry, in agency handling auto clients, etc
- Strategic mindset with problem-solving orientation and data-driven decision-making abilities.
- Strong experience in driving cross-sell and up-sell initiatives.
- Demonstrated ability to lead teams and collaborate across diverse functions.
- Excellent communication and stakeholder management skills.
