Automation Specialist

Role purpose

A horizontal enablement seat serving every pillar of the marketing team. Leadership wants AI and automation visibly embedded across marketing — reporting automation, a content engine, campaign tooling. You will take briefs from each pillar and ship working automations, dashboards and AI workflows.

Key responsibilities

• Build workflow automations across marketing tools (Zapier/Make, HubSpot, Slack, sheets, internal systems) on brief from pillar leads.
• Automate reporting: build and maintain dashboards that replace manual weekly/monthly report assembly.
• Stand up AI-assisted workflows for content production, campaign operations and research (prompt libraries, agents, review loops).
• Evaluate, pilot and recommend AI tools; prevent tool sprawl by consolidating where possible.
• Document every automation with SOPs so nothing is person-dependent.
• Train team members on the workflows you build and drive adoption.
• Maintain reporting infrastructure: data connections, tracking hygiene, dashboard accuracy.
• Prioritise a cross-pillar backlog with the Group VP; ship something usable every sprint.

What you'll bring

Must-have

• 2+ years building automations (Zapier, Make, n8n, scripts or similar) in a business context.
• Hands-on experience with LLM tools and APIs (ChatGPT/Claude/Gemini) beyond casual use — built workflows, not just prompts.
• Dashboarding experience (Looker Studio, Power BI or similar) with marketing data.
• Comfortable with APIs, webhooks and light scripting.
• Strong documentation habits: SOPs, loom walkthroughs, handover-ready builds.
• Delivery mindset: ships small and often, measures impact.

Nice-to-have

• Marketing-domain experience (understands campaigns, funnels, CRM data).
• Python or JavaScript proficiency.
• Experience with HubSpot operations or CRM automation.