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Droom Technology

ATL/BTL Manager

Droom Technology
Gurugram, India
5-7 Years

This job is no longer accepting applications

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  • Posted 27 months ago

Job Description

  1. Identify the right media mix, and create innovative media plans at the best prices, with highest RoI and freebies across TV, radio, cinema, outdoor, print and other offline channels
  2. Manage the relationships with the creative and media planning agencies to develop communication and media strategies
  3. Managing the procurement and rollout of marketing collaterals for dealers, Droomers, investors and other stakeholders BTL Activations & Events 1. Planning and executing all BTL activities, events, and promotions
  4. Youth marketing across top B-school, Engineering and other campuses
  5. Local marketing in malls/RWA/exhibitions/other activations
  6. Sponsorships or collaborations for higher awareness or leads
  7. Partnerships and barter deals
  8. Dealer Summit to be held across North & West India
  9. eCommerce Day, Track Day, Conference, Auto Awards, Calendar to be held annually
  10. Create new offline and online properties
  11. Identifying opportunities, keeping in mind their effectiveness and relevance

More Info

Job Type:
Permanent Job
Industry:
Internet/E-commerce
Function:
Marketing
Employment Type:
Full time

About Company

Droom Technology

Droom is a technology and data science company that facilitates automobile buying and selling online through a combination of our asset-light automobile e-commerce platform along with a technology-driven vertically integrated proprietary ecosystem of products and services for the automobile industry. We offer a 21st-century e-commerce experience for automobiles and is one of the leading e-commerce platforms for used cars sales in India. We are the only major Indian player with a completely online transactional model and offer one of the largest selection of automobiles amongst the major online players in India with over 1.15 million vehicles listed that includes both used and new cars and two-wheelers, and other vehicles, as of September 30, 2021. Our automobile e-commerce platform, which includes our website and mobile apps, offers users convenience and a curated experience to buy and sell new and used vehicles and encompasses every element of automobile buying from searching for a vehicle, creating buying requirements, price discovery, booking, certification to purchase and financing and doorstep delivery.

Job ID: 66666051

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Last Updated: 20-12-2025 02:33:56 PM
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