Job Description
Role
Public Relations Executive
Location
IBC Knowledge Park, Bangalore
Reporting to
Head, Public Relations
Team Name: Corporate Communications TeamAbout the Team and the Role
Join our Corporate Communications team as a Public Relations Executive, where you will play a pivotal role in shaping our corporate narrative and strengthening brand perception. This position is central to developing and executing 360-degree PR campaigns across traditional and non-traditional channels, including digital and social media. You will manage media relationships, drive high-impact storytelling, and support key product and corporate launches.The role requires strong cross-functional collaboration across leadership, product, marketing, and external partners to build a cohesive brand voice and communicate Ather's vision for the future of electric mobility.
Responsibilities
- Develop and execute comprehensive public relations campaigns to support product launches and corporate initiatives across diverse geographic markets.
- Cultivate and maintain strong relationships with media, industry influencers, and key stakeholders to secure positive press coverage and thought leadership opportunities.
- Manage all aspects of corporate events, from industry conferences to media interviews and photoshoots, to enhance brand visibility.
- Create compelling content across formats including press releases, articles, leadership pieces, and social media narratives aligned to PR objectives.
- Track and stay ahead of emerging content formats, platform trends, and digital conversations across social media and online channels, proactively identifying opportunities to keep brand storytelling relevant and impactful.
- Conceptualize and execute high-impact content across relevant and emerging digital platforms to strengthen brand presence and engagement.
- Liaise with internal stakeholders, including the CEO's office and Product Management, and external partners to align on and execute integrated communication strategies.
Experience And Qualifications
A bachelor's degree in Communication/Media Studies/Journalism. 2-3 years of experience in a PR function either at an agency or a corporate, or in an internal communications role.
Must have Competencies
- Proven ability to develop and execute successful PR campaigns and product launch strategies.
- Strong existing media relationships with a demonstrated skill in cultivating new contacts within business and industry media.
- Expertise in coordinating and managing corporate events, press conferences, and media interviews.
- Strong ability to conceptualize and create different forms of content on a regular basis
- Excellent judgment and crisis communication skills for managing complex and unexpected communication challenges.
Good to have Competencies
- Exceptional written and verbal communication skills in English.
- High situational awareness and the ability to proactively address concerns and anticipate issues.
- Direct experience in comprehensive event management and execution.
- Proficiency with influencer marketing platforms and social listening tools.
Want to know more
At Ather, we've built India's first intelligent scooter, from scratch. Based on the philosophy of clean design and smart technology, we are transforming the urban commute experience. We are expanding in India, and in the coming years, we look forward to scaling up and launching more products globally. Today, our product offerings include the Ather 450X, 450S, 450 Apex, and Rizta. Beyond the product, we are also setting up an extensive charging network and re-imagining end-to-end ownership experience. To know more, check out our Careers site and our Substack.
Be You, With Us.
The Ather story doesn't write itself - our people do. We believe everyone is equal, but not the same. Diversity is our strength, and building an inclusive and equitable workplace begins with acknowledging and embracing our differences. We are an equal opportunity employer, and our team reflects a wide range of identities, experiences, and perspectives - all united by a shared passion to shape the Ather journey.
Qualifications
- Develop and execute comprehensive public relations campaigns to support product launches and corporate initiatives across diverse geographic markets.
- Cultivate and maintain strong relationships with media, industry influencers, and key stakeholders to
Company Description
Ather Energy was started in 2013 by Tarun Mehta and Swapnil Jain, two engineering graduates straight out of college with the audacity to dream and challenge the well-established Internal Combustion Engine (ICE) and replace it with an electric drive.
We built India's first smart and connected electric scooters, the Ather 450 product line, because we believe that's where the future of personal mobility is headed.
Ather is one of the few companies in India, specifically within the automotive industry, to have products and services that amalgamate clean design and engineering - Hardware and software.
Today, our product offerings include the Ather Rizta, Ather 450X, Ather 450S, Public and Private charging Infrastructure, Accessories and Merch, and innovative ownership plans. We are also building a complete ecosystem for India's electric vehicles - powered by indigenous design and all locally manufactured.
