Description
We are seeking an experienced Assistant Marketing Manager to join our dynamic team at a 50-year-old FMCG company in Kochi. This role involves supporting the marketing manager in developing and implementing effective marketing strategies to promote our brand and products.
Responsibilities
- Assist in the development and execution of marketing strategies and campaigns.
- Conduct market research to identify new opportunities and trends.
- Collaborate with cross-functional teams to ensure brand consistency.
- Monitor and analyze campaign performance metrics and adjust strategies accordingly.
- Support the marketing manager in managing budgets and resources effectively.
- Help in the preparation of marketing materials and presentations.
- Organize and participate in promotional activities and events.
Skills and Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 4-10 years of experience in marketing or a related field, preferably in the FMCG sector.
- Strong analytical skills and proficiency in marketing analytics tools.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a team environment.
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing software (e.g., CRM tools, email marketing platforms).
- Creative mindset with the ability to generate innovative ideas for campaigns.
