Asst Manager /Senior Executive/Executive Performance Marketing - D2C(Meta and Google Ads)
Asst Manager /Senior Executive/Executive Performance Marketing - D2C(Meta and Google Ads)
Renee Cosmetics- Posted 19 hours ago
- Be among the first 10 applicants
Job Description
Who We Are
RENEE Cosmetics is one of the leading Indian cosmetics brands, empowering individuals to celebrate their beauty through innovative, multifunctional, and easy-to-use products. As one of the fastest-growing beauty brands in India, RENEE is redefining makeup and moving toward becoming a globally recognized name.
If you're a Performance Marketing Manager who thrives on scaling brands and driving measurable growth, we'd love to hear from you.
What role will you play (Key Responsibilities)
RENEE Cosmetics is one of the leading Indian cosmetics brands, empowering individuals to celebrate their beauty through innovative, multifunctional, and easy-to-use products. As one of the fastest-growing beauty brands in India, RENEE is redefining makeup and moving toward becoming a globally recognized name.
If you're a Performance Marketing Manager who thrives on scaling brands and driving measurable growth, we'd love to hear from you.
What role will you play (Key Responsibilities)
- Own and lead the overall performance marketing strategy across all digital channels.
- Plan, execute, and scale campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other paid platforms.
- Drive customer acquisition, retention, and revenue growth through data-driven decisions.
- Manage and optimize SEM, PPC, display, and paid social campaigns to maximize ROI.
- Lead budget planning, allocation, and forecasting across channels.
- Build and manage full-funnel marketing strategies (awareness → consideration → conversion → retention).
- Analyze campaign performance and continuously optimize CPA, ROAS, CTR, and conversion rates.
- Oversee email, SMS, and WhatsApp marketing strategies for lifecycle engagement.
- Collaborate with creative, content, and product teams to deliver high-performing ad creatives.
- Drive A/B testing strategies across creatives, landing pages, and funnels.
- Monitor competitor activities, market trends, and consumer behavior.
- Optimize website performance, landing pages, and conversion funnels.
- Lead, mentor, and manage the performance marketing team and external agencies.
- Present performance insights and growth strategies to leadership.
- 2+ years of experience in performance marketing / growth marketing.
- Proven track record of managing high-budget campaigns and scaling brands.
- Strong expertise in Google Ads, Meta Ads, and analytics tools (GA4, etc.).
- Deep understanding of D2C / e-commerce performance marketing.
- Experience with marketing automation tools and CRM platforms.
- Strong analytical mindset with the ability to translate data into strategy.
- Excellent leadership and team management skills.
- Customer Acquisition Cost (CAC) & Return on Ad Spend (ROAS)
- Traffic-to-lead and lead-to-conversion ratios
- Funnel optimization & conversion rate improvement
- Customer Lifetime Value (CLTV)
- Multi-channel attribution and performance tracking
- Scaling campaigns profitably
- Strategic Thinking
- Ownership & Accountability
- Data-Driven Decision Making
- Problem-Solving
- Leadership & Team Building
- Strong Communication & Stakeholder Management
- Be part of one of India's fastest-growing beauty brands
- Work with a young, dynamic, and creative team
- Opportunity to own and scale large marketing budgets
- Fast-track career growth in a high-impact role
- Flexible work culture & alternate Saturdays off
- Enjoy 50% employee discount on all RENEE products
