Role Overview:
The role will be responsible for developing specific product strategies, driving product launches, executing marketing campaigns, analyzing market trends, and collaborating with cross functional teams to achieve business objectives.
Key Responsibilities:
Category Strategy & Growth:
- Support development and execution of annual product growth plans.
- Analyze product performance, consumer trends, competitor activities, and market opportunities.
- Identify growth levers across acquisition, retention, innovation, and portfolio expansion.
- Monitor category KPIs including sales, market share, penetration, and profitability.
P&L & Financial Ownership
- Own the P&L for the assigned product category/portfolio — revenue, gross margin, contribution margin, and profitability.
- Build and manage annual budgets, including marketing spend, trade spend, and A&P allocation against ROI targets.
- Set and monitor pricing strategy, discounting, and promotional investment to protect margin while driving volume.
- Track cost inputs (COGS, packaging, freight) and work with Supply Chain/Finance to manage cost-to-serve and margin leakage.
- Deliver monthly/quarterly P&L reviews with variance analysis (budget vs. actual) and corrective action plans.
Product & Portfolio Management
- Assist in planning and execution of new product launches and line extensions.
- Work closely with R&D, Regulatory, Supply Chain, and Sales teams during product development.
- Develop product positioning, pricing recommendations, packaging inputs, and go-to-market plans.
- Manage product lifecycle and recommend portfolio optimization initiatives.
Consumer & Market Insights
- Conduct consumer research and derive actionable insights.
- Track industry trends in protein supplements, performance nutrition, hydration, recovery, and fitness wellness.
- Monitor competitor launches, communication strategies, and pricing movements.
- Translate consumer insights into marketing initiatives and product innovations.
Brand & Campaign Management
- Execute integrated marketing campaigns across digital, marketplace, influencer, CRM, retail, and performance channels.
- Develop compelling product communication and messaging frameworks.
- Collaborate with creative agencies for campaign assets, packaging, and content development.
- Ensure consistency of brand identity and category communication across touchpoints.
Cross-Functional Collaboration
- Partner with Growth, E-commerce, Marketplace, CRM, Sales, and Trade Marketing teams to drive product growth objectives.
- Coordinate with Supply Chain and Demand Planning teams for product availability and launch readiness.
- Support sales teams with product training, launch toolkits, and presentations.
Performance Tracking & Analytics
- Monitor campaign effectiveness and ROI.
- Develop product dashboards and performance reports.
- Analyze sales data, customer feedback, and channel performance to drive optimization.
Present recommendations to stakeholders based on business insights.
Experience Needed (Professional): 4yrs – 5 yrs prior experience in FMCG, Nutraceuticals, Health & Wellness, Sports Nutrition, or D2C brands and possess a strong understanding of consumer behavior, market dynamics, and brand building.
Qualification: Minimum Graduation + M.B.A preferred
Skills:
- Experience in Category Marketing, Product Management, Product Marketing
- Strong analytical and problem-solving capabilities.
- Excellent communication and stakeholder management skills.
- Proficiency in Excel, PowerPoint, Google Analytics, and data interpretation tools
