About CallHippo
CallHippo is a futuristic virtual phone system that revolutionizes communication for businesses of all scales and sizes. Established with the aim of enhancing customer communications and boosting team collaboration, it offers an array of 50+ advanced features. The company has a strong global presence, with footprints in 80+ countries.
To know more: https://callhippo.com/
Key Responsibilities- Plan, execute, and optimize performance marketing campaigns across platforms such as:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Bing Ads
- Own end-to-end campaign lifecycle: strategy, execution, monitoring, optimization, and reporting
- Drive customer acquisition and revenue growth while maintaining target CAC, ROAS, and CPL benchmarks
- Manage and allocate marketing budgets efficiently across channels
- Conduct A/B testing for creatives, landing pages, targeting, and bidding strategies
- Build and optimize conversion funnels to improve performance metrics
- Analyze campaign data using tools like Microsoft Clarity, GA4, Meta Business Manager, etc.
- Develop dashboards and performance reports with actionable insights
- Collaborate with creative, content, product, and tech teams for campaign execution
- Implement tracking pixels, conversion APIs, and attribution models
- Identify new growth opportunities and scaling strategies
- Stay updated with platform algorithm changes and industry trends
Required Skills & Qualifications
- Strong understanding of performance marketing metrics (CPC, CPA, ROAS, LTV, CTR, CPL)
- Expertise in Google Ads, Bing Ads & Meta Ads (mandatory)
- Experience with marketing automation and CRM tools preferred
- Hands-on experience with attribution tools and tracking setup
- Strong analytical and data interpretation skills
- Proficiency in Excel/Google Sheets (pivot tables, forecasting, modeling)
- Experience managing monthly budgets (mention range if applicable)
- Strong problem-solving and decision-making ability
Preferred Qualifications
- Experience in B2B, Saas, Fintech
- Experience scaling campaigns beyond 80+ lakhs per month
- Familiarity with CRO tools (Hotjar, VWO, etc.)
- Basic understanding of SEO and organic growth
