About the Role:
This role will support our Key Account Manager in handling leading domestic and international café chains and FMCG companies while actively contributing to sales growth and business development initiatives. This role will involve assisting in understanding the brief, account servicing, technical coordination, and project follow-ups while providing vital support in driving business growth. Travel is an integral part of the role.
Duties & Responsibilities:
Account Support & Coordination:
- Assist the Key Account Manager in managing existing relationships.
- Coordinate with clients for sample requirements, trials, order follow-ups, and documentation.
- Prepare presentations, reports, and technical proposals in support of sales meetings.
Technical Sales Assistance:
- Understand the technical features of our food and beverage ingredients/products.
- Liaise with R&D, QA, and Production teams to ensure timely execution of customer-specific projects.
- Participate in product trials, demos, and support technical problem-solving during onboarding or issue resolution.
Sales & Business Development:
- Support the achievement of sales targets by driving growth within existing accounts and identifying new business opportunities.
- Assist in generating leads and developing new customers across café chains, QSRs, foodservice, and FMCG segments.
- Conduct market research to identify emerging trends, customer needs, and competitive activities.
- Participate in customer meetings, presentations, and commercial discussions to support business acquisition and retention.
- Assist in preparing commercial proposals, quotations, pricing recommendations, and sales forecasts.
- Track sales pipeline opportunities and maintain accurate records of customer interactions and business progress.
Cross-functional Coordination:
- Act as the link between customer teams and internal departments (supply chain, logistics, R&D).
- Ensure smooth flow of communication and timely delivery of customer requirements.
Travel & Field Work:
- Travel regularly to customer locations for reviews, trials, audits, or project follow-ups.
- Attend client meetings, exhibitions, and industry forums as required.
Qualifications and Experience
- Bachelor's degree in Food Technology, Food Science, Chemistry, or related field (MBA/PGDM is a plus)
- 2–5 years of experience in a techno-commercial or sales support role in the F&B/ingredients industry
- Exposure to working with café chains, QSRs, or institutional clients is a strong advantage
- Comfortable with travel and customer-facing engagements
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Knowledge, Skills and Abilities:
- Strong communication and interpersonal skills with the ability to build and maintain long-term relationships with senior decision-makers
- Strong business acumen and the ability to understand customer needs, challenges, and business driver
- Highly organized with excellent time management skills and the ability to manage multiple key accounts simultaneously
- Ability to work cross-functionally and collaborate effectively with internal teams
- Proficient in CRM software and Microsoft Office Suite (Excel, PowerPoint, Word)
- Strong customer-centric approach with a commitment to delivering value and exceeding customer expectations
- Self-motivated, proactive, and results-oriented
- Good understanding of food ingredients, formulations, and product applications
- Team player with a learning mindset and willingness to grow
