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Role Overview
We are looking for execution-oriented individual who will support day-to-day operations for the digital insurance business. The role entails co-ordination with internal as well as external stakeholders, data reporting and analysis and timely execution of marketing initiatives.
Key Responsibilities
.Maintain and update daily business trackers (funnel, performance, sales data)
.Identifying new customer propositions for creation of marketing assets.
.Support marketing execution by coordinating with content, design, tech, and compliance teams
.Track and follow up on emailers, banners, website updates, and other digital assets until completion/ CCMS approval process
.Conduct regular website checks to ensure content accuracy and smooth customer journey
.Prepare simple requirement documents/change notes for business requests
.Efficacy measurement of current propositions & identifying non-performing ones
Educational Qualification
-MBA from Tier 2-3 colleges
-2-3 years of prior work experience (Preferably in the insurance/Insurtech/fintech industry)
-Understanding of the online ecommerce/digital ecosystem
Knowledge & Skills
-Customer-focused thinking approach
-Detail oriented and fast worker
-Familiar with tools like google analytics, hot jar, netcore
-Basic knowledge of creative AI tools
-Understanding of digital UI/UX principles
-Strong co-ordination and follow-up skills
-Self-motivated & Driven
ICICI Prudential Life Insurance Company Limited (ICICI Prudential Life) is promoted by ICICI Bank Limited and Prudential Corporation Holdings Limited.ICICI Prudential Life began its operations in the fiscal year 2001. On a retail weighted received premium basis (RWRP), it has consistently been amongst the top companies in the Indian life insurance sector. Our Assets Under Management (AUM) at September 30, 2022 were `2,442.79 billion.At ICICI Prudential Life, we operate on the core philosophy of customer-centricity. We offer long-term savings and protection products to meet the different life stage requirements of our customers. We have developed and implemented various initiatives to provide cost-effective products, superior quality services, consistent fund performance and a hassle-free claim settlement experience to our customers.
Job ID: 147099819