Description
We are looking for an Assistant Manager - Digital/Performance Marketing to join our team in India. The ideal candidate will have a strong background in digital marketing and a passion for driving performance through data-driven strategies.
Responsibilities
- Develop and execute performance marketing strategies across various digital channels including SEO, SEM, social media, and email marketing.
- Analyze campaign performance data to optimize and drive improvements in ROI.
- Manage and allocate budgets for digital marketing campaigns effectively.
- Collaborate with cross-functional teams to create compelling marketing materials and campaigns.
- Stay updated on industry trends and emerging digital marketing technologies.
Skills and Qualifications
- 4-5 years of experience in digital marketing or performance marketing.
- Strong understanding of digital marketing analytics tools (e.g., Google Analytics, SEMrush).
- Proficiency in managing PPC campaigns and optimizing for conversions.
- Experience with SEO best practices and tools.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and collaboration skills.
- Familiarity with social media marketing and content creation strategies.
