Asst. Manager-Digital Marketing

• Position: Assistant Manager-Digital Marketing
• Location: Gurugram, Haryana (On-Site)
• Employment Type: Full-time

VOH Network

Voice of Healthcare About Us VOH Network is India's largest dedicated healthcare media platform, created exclusively to cover the depth and complexity of the healthcare ecosystem. Unlike mainstream media, VOH Network brings unmatched domain focus and insight across policy, public health, hospitals, diagnostics, medtech, digital health, life sciences, and healthcare innovation. We create original feature stories, research-driven insights, interviews, podcasts, and high-impact conversations across digital, video, social media, newsletters, and on-ground and virtual events. Working closely with policymakers, clinicians, industry leaders, innovators, institutions, startups, and corporates, we amplify voices that are shaping the future of healthcare in India.

Position Overview

We are looking for a proactive and detail-oriented Assistant Digital Marketing Manager to support the planning, execution, and optimization of our digital marketing initiatives. This role is ideal for someone with 2–4 years of hands-on digital marketing experience and a strong desire to grow into a managerial role.

The candidate will work closely with the Digital Marketing Manager and cross functional teams to drive brand visibility, lead generation, and online engagement.

Key Responsibilities

1. Campaign Execution & Support

• Assist in planning and managing digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.

• Monitor campaign performance and support optimization based on KPIs.

• Conduct A/B testing on ads, landing pages, and creatives.

2. Social Media & Content Coordination

• Manage daily social media posting, community engagement, and content scheduling.

• Coordinate with designers and content teams to create timely and high quality creatives.

• Track performance across platforms and suggest improvements.

3. SEO & Website Management

• Support keyword research, on-page optimization, content updates, and link-building activities.

• Assist in monitoring website analytics, page performance, and user behavior.

• Work with developers or agencies for website improvements and landing page creation.

4. Analytics & Reporting

• Track and compile weekly/monthly performance dashboards.

• Use tools such as Google Analytics (GA4), Google Search Console, Meta Business Suite, and CRM systems. • Present insights and recommendations to the marketing leadership.

5. Email Marketing & Automation

• Assist in creating email campaigns, newsletters, drip sequences, and marketing automation flows.

• Manage contact lists, segmentation, and tracking of open/click rates.

6. Coordination & Vendor Management

• Assist in managing digital marketing vendors, freelancers, and agencies.

• Collaborate with the sales, product, and content teams for campaign alignment.

• Support budget tracking, documentation, and operational workflows.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.

• 2–4 years of experience in digital marketing or performance marketing roles.

• Good understanding of Google Ads, Meta Ads, SEO tools (SEMrush, Ahrefs), and analytics platforms.

• Strong knowledge of social media trends and content strategy.

• Basic understanding of CRM tools and marketing automation platforms (HubSpot, Zoho, Mailchimp).

• Strong communication, analytical, and time-management skills.