Role Overview:
The role will be responsible for developing category strategies, driving product launches, executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to achieve business objectives.
Work Exp: 4yrs – 5 yrs prior experience in FMCG, Nutraceuticals, Health & Wellness, Sports Nutrition, or D2C brands and possess a strong understanding of consumer behavior, market dynamics, and brand building.
Key Responsibilities:
Category Strategy & Growth:
- Support development and execution of annual category growth plans.
- Analyze category performance, consumer trends, competitor activities, and market opportunities.
- Identify growth levers across acquisition, retention, innovation, and portfolio expansion.
- Monitor category KPIs including sales, market share, penetration, and profitability.
Product & Portfolio Management
- Assist in planning and execution of new product launches and line extensions.
- Work closely with R&D, Regulatory, Supply Chain, and Sales teams during product development.
- Develop product positioning, pricing recommendations, packaging inputs, and go-to-market plans.
- Manage product lifecycle and recommend portfolio optimization initiatives.
Consumer & Market Insights
- Conduct consumer research and derive actionable insights.
- Track industry trends in protein supplements, performance nutrition, hydration, recovery, and fitness wellness.
- Monitor competitor launches, communication strategies, and pricing movements.
- Translate consumer insights into marketing initiatives and product innovations.
Brand & Campaign Management
- Execute integrated marketing campaigns across digital, marketplace, influencer, CRM, retail, and performance channels.
- Develop compelling product communication and messaging frameworks.
- Collaborate with creative agencies for campaign assets, packaging, and content development.
- Ensure consistency of brand identity and category communication across touchpoints.
Cross-Functional Collaboration
- Partner with Growth, E-commerce, Marketplace, CRM, Sales, and Trade Marketing teams to drive category objectives.
- Coordinate with Supply Chain and Demand Planning teams for product availability and launch readiness.
- Support sales teams with product training, launch toolkits, and category presentations.
Performance Tracking & Analytics
- Monitor campaign effectiveness and ROI.
- Develop category dashboards and performance reports.
- Analyze sales data, customer feedback, and channel performance to drive optimization.
- Present recommendations to stakeholders based on business insights.
Desired Qualifications:
- Min Graduation
- Experience in Category Marketing, Product Management, Product Marketing
- Strong analytical and problem-solving capabilities.
- Excellent communication and stakeholder management skills.
- Proficiency in Excel, PowerPoint, Google Analytics, and data interpretation tools.
