Associate Vice President Marketing

Designation - Associate Vice President - Marketing

Department - Marketing

Experience Range - 12+ years

Location - Bengaluru, Karnataka

About upGrad:

upGrad is one of India's leading higher edtech platforms, serving millions of learners across 100+ countries with strong university and industry partnerships. With a mission to enable career success through outcome-driven learning, upGrad is now building its next growth engine focused on undergraduate learners across India.

Why This Role Matters

As AVP - Marketing, you will shape how upGrad is perceived, chosen, and experienced by learners globally. You will own the marketing strategy and engine across brand, growth, GTM, demand generation, and performance, with a clear mandate to drive both brand equity and business growth.

What You Will Do

Marketing Strategy & Brand

• Own the overall marketing strategy aligned to business and growth goals.
• Define positioning, messaging, and category narratives across key audiences and markets.
• Build upGrad's brand leadership across education, careers, technology, and AI.

GTM & Demand Generation

• Lead GTM strategy for new products, programmes, partnerships, and launches.
• Build scalable demand-generation engines across digital, content, partnerships, influencers, events, and emerging channels.
• Drive qualified leads, applications, enrolments, and revenue in partnership with business and sales teams.

Growth & Performance

• Own marketing efficiency and key metrics including CAC, CPL, conversion, ROI, and revenue contribution.
• Build a diversified, data-driven acquisition engine and continuously optimize channels, spends, and funnel performance.
• Leverage AI, technology, and experimentation to improve marketing effectiveness.

Communications

• Build distinctive campaigns and thought leadership that strengthen brand preference and visibility.

Team & Leadership

• Build and lead a high-performing, multidisciplinary marketing organisation.
• Manage agencies and strategic partners.
• Work closely with Product, Business, Sales, Finance, and Leadership to connect marketing to business outcomes.

What We're Looking For

• 12+ years of marketing experience, with experience leading large-scale consumer/digital businesses.
• Proven track record across brand, growth, performance, and GTM.
• Strong commercial orientation with experience managing significant marketing budgets.
• Experience building and scaling high-performing marketing teams.
• Excellent understanding of data, analytics, digital marketing, and emerging AI-led marketing.
• Strong storytelling, strategic thinking, and stakeholder-management skills.
• Entrepreneurial mindset and ability to operate in a fast-paced, high-growth environment.