Associate

Job Description: Insta Help Associate

Location: Gurgaon

Team: Insta Help (Urban Company's Fastest-Growing Category)

About the Company

Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting etc., all delivered in the comfort of their home and at a time of their choice. We promise our customers a high-quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise.

Urban Company started out as UrbanClap in Nov 2014, when its founders, Abhiraj, Raghav and Varun realized that the home services industry was predominantly unorganized, fragmented and offline. Customers found it difficult to avail quality services in a convenient manner, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind:

Customer love: Build a platform that offers truly delightful and differentiated services

Partner empowerment: Build a deep, full-stack partnership with service partners, helping improve their earnings and overall livelihood

Technology first: Bring innovation and technology to an age-old industry.

About Insta Help

Insta Help is one of Urban Company's top strategic priorities a high-intensity, fast-paced category aiming to redefine how India accesses househelp on-demand. We are building this category from the ground up with zero legacy, high experimentation, and rapid iteration. If you thrive in ambiguity, love solving real consumer problems, and want to shape a category that's scaling at rocket speed this is for you.

Role Overview

We are looking for a highly driven Insta Help Associate who blends analytical sharpness with strong business instincts and a creator's mindset. This role sits at the intersection of data, marketing, category building, and partnerships ideal for someone hungry to grow, experiment, and own outcomes end-to-end.

Key Responsibilities

1. Data & Analytical

• Rigor Strong proficiency in SQL and comfort working with large datasets.
• Build and maintain dashboards onJarvis for business visibility and decision-making.
• Conduct deep-dive analyses to identify patterns, user behavior insights, and category bottle necks.
• Translate data into actionable strategies that move core metrics.

2. Category Building & Growth

• Work in a zero-playbook environment set up cadences, SOPs, and processes from scratch.
• Identify emerging trends, unlock growth levers, and shape the category roadmap.
• Own experiment pipelines across supply, demand, and ops; drive rapid iterations.
• Stay close to market realities to anticipate risks and capitalize on opportunities.

3. Marketing & Content Understanding

• Deep interest in modern consumer marketing, growth loops, and brand building.
• Keep a pulse on what's trending and going viral from reels to creators to culture.
• Collaborate on campaigns, messaging, and hyperlocal activation ideas rooted in insight and trend-spotting.

4. On-Ground Hustle & People Skills

• Build strong relationships with internal stakeholders, partners, and vendors.
• Lead negotiations, crack society partnerships, and drive on-ground activations.
• Manage cross-functional workflows with efficiency and clarity.

What We're Looking

• For12 years of experience in growth, analytics, consulting, category teams, or high-ownership roles.
• Strong analytical foundation; SQL proficiency is a must.
• A growth mindset hungry, curious, and comfortable with ambiguity.
• Strong communication and interpersonal skills.
• A mix of structured problem-solving and creative/marketing in stinct.
• High ownership attitude you treat the category like your own business.

Why Join Us

• Build one of UC's top-focus categories from scratch.
• High visibility, high ownership, and a steep learning curve.
• Work in a rocketship environment where your ideas directly shape the category's trajectory.
• A team that values speed, creativity, and clarity of thought.

Why Join Urban Company

At UC, you'll get to work on category-defining narratives that influence not just our business but the broader culture of work, care, and dignity. You'll also shape the creative playbook for one of India's fastest-growing consumer internet brands, balancing long-term brand building with near-term growth.

At Urban Company, we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, colour, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.