Associate - Talent Management & Influencer Marketing (Client Servicing)

About Company

Social Current is a neo-digital company that believes in the power of social and digital media and lives by it 24x7, 365 days. 

Founded in 2022, by Rahul Ghosh, a PR and Influencer Marketing specialist, Social Current is a new age digital solution provider that comes with a rich expertise in the vast world of social and digital media, right from strategizing to offering consultancy and executing digital campaigns.

Roles & Responsibilities

This role requires a balanced focus on creator relationship management and end-to-end influencer campaign execution, ensuring seamless coordination between creators, internal teams, and brand objectives.

Talent Management

• Manage day-to-day communication with assigned creators, ensuring timely coordination and content delivery.
• Oversee creator calendars, content schedules, and overall relationship management.
• Conduct channel/page research and performance analysis to identify growth opportunities for assigned creators.
• Brainstorm and recommend creative content ideas and strategic initiatives to enhance creator engagement and performance.

Influencer Marketing

• Execute influencer marketing campaigns from planning to completion, ensuring timely delivery of content and campaign milestones.
• Coordinate with creators (exclusive and non-exclusive) and stakeholders (internal & external) to ensure campaigns are executed as per brand requirements.
• Prepare campaign performance reports, analyze outcomes, and meet all reporting deadlines.
• Maintain internal trackers, documentation, and campaign updates to ensure accurate reporting and operational efficiency.