Associate-Retention

Location: Gurugram

About Us:

Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products.

Position Overview:

We are seeking a proactive and detail-oriented CRM Associate to join our team in Gurugram. The ideal candidate will have at least one year of experience in customer relationship management, with a strong preference for candidates with e-commerce experience and expertise in tools like CleverTap. This role is integral to enhancing customer engagement, loyalty, and retention through effective CRM strategies and execution.

Key Responsibilities:

-Campaign Management: Plan, execute, and monitor CRM campaigns across channels such as email, SMS, push notifications, and in-app messaging using CleverTap

-Customer Segmentation: Analyze customer data to create targeted segments and tailor communication strategies for higher engagement and conversions

-Performance Tracking: Monitor CRM metrics, such as open rates, click-through rates, conversion rates, and customer lifetime value, to evaluate campaign effectiveness and improve strategies

-Cross-functional Collaboration: Partner with teams to align CRM activities with overall business objectives

-Customer Journey Optimization: Identify and implement enhancements to the customer journey, leveraging data insights to improve satisfaction and retention

-Reporting: Generate and present reports on CRM activities, campaign outcomes, and actionable insights for stakeholders

Qualifications:

-Bachelor's degree in Marketing, Business Administration, or a related field

-1+ year of experience in a CRM role, preferably in the e-commerce industry

-Proficiency in CRM tools, particularly CleverTap

-Strong analytical skills to interpret data and derive actionable insights

-Excellent communication and organizational skills, with a focus on customer-centric approaches

-Ability to multitask and prioritize effectively in a fast-paced environment

Preferred Skills:

-Prior experience in e-commerce or D2C (Direct-to-Consumer) businesses.

-Knowledge of marketing automation and customer journey mapping.

-Hands-on experience with other CRM platforms like MoEngage, CleverTap, Webengage