Role Snapshot:
As the App Engagement / Retention Manager, you will own product-led engagement and retention for Sri Mandir. Your mission is to improve app stickiness, drive feature adoption, and increase daily and weekly usage by shaping intuitive user journeys and habit-forming experiences.This is a highly cross-functional role that works closely with Product, UX/UI Design, Analytics, and CRM teams to translate user insights into scalable engagement loops and long-term retention strategies.
What you'll Champion:
Strategy & Product Influence
- Own the engagement roadmap focused on improving core stickiness metrics such as DAU/MAU, session frequency, and feature adoption.
- Partner closely with Product and UX/UI teams to conceptualise and influence new features, design loops, and experience enhancements that drive habitual usage.
- Diagnose user drop-offs by analysing behavioral data and user feedback, and translate insights into actionable product and UX improvements.
- Own the end-to-end new user onboarding strategy, ensuring users reach their primary activation or Aha! moment quickly and consistently.
Lifecycle & Engagement Communication Strategy
- Define the strategic content and segmentation framework for non-monetary, value-led lifecycle communication (e.g., usage nudges, progress cues, feature discovery, and reminders).
- Collaborate with the CRM team by handing off clearly defined engagement strategies, messaging logic, and segmentation for execution and QA.
Analytics & Experimentation
- Own and track key engagement health metrics including DAU/MAU ratio, feature adoption rate, retention curves, and session frequency.
- Design and evaluate A/B experiments focused on improving engagement, activation, and retention, with learnings feeding back into the product road map.
What is needed for this role
- 4–6+ years of experience in Product Management, Growth, Lifecycle, or Engagement roles, with a strong focus on retention and product stickiness in a consumer app.
- Strong product intuition with the ability to influence UX/UI and product roadmap decisions through data and user insight.
- Hands-on experience with product analytics tools such as Amplitude, Mixpanel, Firebase, or similar.
- Advanced understanding of cohort analysis, retention curves, feature adoption metrics, and session-level behavior.
- Ability to convert qualitative user insights into clear, measurable product and engagement requirements.
Proven experience collaborating cross-functionally with Product, Engineering, UX/UI Design, and CRM teams.
