Job Description
- Develop and implement marketing campaigns targeting existing customers to encourage repeat purchases and upselling.
- Analyse customer data and behaviour to identify opportunities for improving retention rates and increasing customer lifetime value.
- Coordinate and execute webinars end-to-end across all program verticals for Repeat Business including planning, promotion, hosting, and post-event analysis.
- Create visually appealing creatives and promotional assets using Canva to support referral marketing initiatives.
- Collaborate with the Product team to identify and prioritize features or enhancements that drive customer retention and satisfaction.
- Design and execute personalized email marketing campaigns, newsletters, and other communication channels to engage with existing customers.
- Utilize marketing automation tools to create targeted workflows and trigger-based communications tailored to specific customer segments.
- Monitor and analyse key performance indicators (KPIs) related to customer retention, including churn rate, repeat purchase rate, and customer satisfaction scores.
- Conduct A/B tests and other experiments to optimize marketing strategies and tactics for driving repeat purchases.
Preferred candidate profile
- Bachelors degree in marketing, Business Administration or a related field. A master's degree is a plus.
- Proven experience (2+ years) in marketing, with a focus on customer retention and repeat business, preferably in a B2C environment.
- Proficiency in Canva and other creative tools to design campaign assets.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Proficiency in marketing automation platforms (e.g., Marketo, Clever Tap).
- Excellent communication skills, both written and verbal.
- Creative thinker with a customer-centric mindset.
- Strong project management and multitasking capabilities.
- Experience with A/B testing and campaign optimization techniques.
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About Company
Started in 2015, upGrad is one of Asia’s largest integrated Learning, Skilling, and Workforce Development Majors. It offers a range of online & hybrid skilling, pathway and study abroad courses, Certifications, and Bootcamps under its B2C portfolio. It also facilitates top Indian and global universities to offer their Diploma, Master’s and Executive Doctorates. Additionally, select programs are tailored for Enterprise clients under the corporate skilling division, along with other recruitment and staffing services.
Origin: Co-founded by Ronnie Screwvala, Mayank Kumar, and Phalgun Kompall, upGrad was born to bridge the gap between imparting skills and employability, and is committed to providing affordable, accessible and high-quality lifelong learning at scale to millions worldwide. It caters to the end-to-end learning requirements of freshers to seasoned professionals in the age group of 18-60+ years who would use constant learning to enhance their skill sets while also receiving career acceleration.
Impact: To bridge the gap between academia and the industry, upGrad has built an immersive and 360-degree integrated learning solution that rests upon strong pillars like Content, Technology and Deep Personalisation, further accelerating stronger career outcomes for learners. It enjoys a wide brand’s credibility and recall within India Inc. and globally, and continues to command strong course completion rates as high as 80%+ and higher Repeat and Referral rates annually. The skilling major has achieved two consecutive years of remarkable growth, closing FY23 and FY24 with over 55,000 successful career transitions, further establishing the credibility and mettle of the online higher education segment in India and globally.