Title: Associate Program Manager - Content & Copywriting
About The Organisation
Masters Union is a new-age educational institution at the intersection of business and technology. We are reimagining higher education by bringing together industry leaders, practitioners, and domain experts to deliver cutting-edge learning experiences. With a strong emphasis on real-world outcomes, live projects, and industry immersion, Masters Union is shaping the next generation of business leaders.
About The Opportunity
We are seeking an Associate Program Manager, Marketing to join our fast-paced and creative marketing team. The ideal candidate will be a strong communicator with a knack for storytelling, social media strategy, and campaign execution. You will play a key role in creating and managing content that drives engagement, builds brand presence, and supports institutional growth
Role & Responsibilities
- Write clear, persuasive copy across channels - landing pages, emails, social ads, program brochures, and blog posts, to drive lead generation and conversion.
- Develop and execute content plans aligned to program launches and enrollment cycles; manage editorial calendar and production timelines.
- Collaborate with growth, design, and admissions to create A/B tests, optimize messaging, and improve funnel performance.
- Optimize content for search and discoverability using on-page SEO best practices and keyword research.
- Maintain and publish content on CMS; enforce brand tone, legal/compliance checks, and program accuracy.
- Monitor content performance (traffic, CTR, conversion metrics), produce actionable insights, and iterate rapidly to improve ROI.
Skills & Qualifications
Must-Have
- Proven copywriting experience for digital marketing channels (ads, email, landing pages).
- Hands-on experience with content planning and editorial calendar management.
- Familiarity with Google Analytics and data-driven content optimisation.
- Experience managing paid social campaigns and working with Meta Ads Manager stakeholders.
Preferred
- Experience in higher-education, edtech, or B2C/B2B education marketing.
- Familiarity with HubSpot or marketing automation platforms.
- Basic familiarity with Adobe Creative Suite or Figma for creative collaboration.
Benefits & Culture Highlights
- Fast-paced, cross-functional environment with direct impact on program growth and learner outcomes.
- Collaborative team culture that values experimentation, rapid iteration, and data-backed decisions.
- On-site role in India with opportunities to lead program launches and own end-to-end content performance.
On-site Location|
How To Apply
We're looking for a high-energy marketer-writer who combines rigorous attention to detail with a growth mindset. If you enjoy turning complex program value into concise, conversion-driving copy and thrive in on-site execution, apply with a CV and portfolio of marketing copy and campaign materials.
Skills: content strategy,landing pages,copywriting
