Responsibilities:
Engage with business stakeholders to understand their goals, customer journeys, and analytical requirements.
Identify key metrics and KPIs to be tracked and measured, ensuring alignment with business objectives.
Translate business requirements into detailed Adobe Tech specs and Solution Design Recommendations (SDR) based on best practices for Adobe Analytics and Adobe Launch.
- Develop comprehensive documentation to guide the implementation of analytics solutions.
- Collaborate with the tagging and analytics teams, as well as Multi-Solution Architects, to plan the technical implementation of Adobe Analytics.
- Utilize Adobe Analytics to track and analyze website and application performance metrics, user behavior, and conversion rates.
- Create custom reports and dashboards in Adobe Analytics and Tableau to visualize data and present actionable insights to stakeholders.
- Ensure that tagging strategies and data collection methods align with best practices and business needs
- Act as a liaison between business stakeholders and technical implementation teams, facilitating communication and ensuring alignment on data collection and reporting requirements.
- Plan, oversee, and measure customer behavior and campaign performance, ensuring accurate and actionable insights are delivered.
- Monitor and analyze data to assess the effectiveness of implemented solutions.
- Provide recommendations for optimization and continuous improvement based on data insights and business needs.
Qualification & Requirements:
- Proven experience in web analytics using Adobe Analytics (formerly Omniture) and proficiency in Adobe Reporting.
- Adobe Analytics Certification Expert Business Practitioner or Architect
- Excellent communication and interpersonal skills, with the ability to engage effectively with both technical and non-technical stakeholders.
- Strong understanding of customer journey mapping, data collection
- Proven experience with Adobe Analytics, including familiarity with Adobe Launch and best practices in implementation.
- Demonstrated ability to translate complex requirements into clear technical specifications and documentation.
- Experience in project management and the ability to coordinate multiple tasks and stakeholders efficiently.
- Bachelors degree in Computer Science, Business Analytics, Marketing, or a related field (preferred).
