Role Overview
We are looking for a highly motivated and insightful Creative Strategist with proven experience in social media marketing and a strong foundation in marketing fundamentals. This role requires developing end-to-end customer experience strategies and crafting actionable insights to drive brand growth and audience engagement.
Key Responsibilities
- Develop comprehensive customer experience strategies encompassing research, vision, and design.
- Formulate tailored strategies for diverse demographics based on deep market and audience understanding.
- Create strategies spanning from broad brand initiatives to specific tactical plans involving social media, content, and influencer engagement.
- Leverage data-driven insights and innovative research techniques to uncover unique consumer behaviors and opportunities.
- Apply core marketing principles to craft effective and consumer-centric strategies.
- Manage content calendars, build caption banks, and engage in trendjacking to keep content fresh and relevant.
- Lead community management efforts and use social listening tools to interpret consumer behavior across platforms.
- Synthesize qualitative and quantitative research to bring consumer perspectives alive for creative teams and clients.
- Articulate clear, logical, and persuasive strategic rationales that align with brand narratives.
- Design and deliver compelling presentations and decks that effectively communicate strategies and insights.
- Communicate fluently in English and Hindi, addressing diverse audiences with clarity.
Qualifications
- Graduation, preferably in Media, Marketing, Branding, or Advertising.
- Minimum 1 year of experience in social media marketing, with expertise in Instagram marketing and Reels.
- Proven experience as a Creative Strategist or in a similar strategic role.
- Strong understanding of marketing fundamentals and customer-centric approaches.
- Experience navigating fast-paced, dynamic work environments with adaptability.
- Knowledge of the influencer landscape and effective partnership strategies.
- Ability to translate qualitative and quantitative research into actionable marketing strategies.
- Creative thinker with excellent problem-solving skills and out-of-the-box ideas.
- Skilled in creating content that resonates with diverse audience segments.
