Media: Associate Director / Director
Seniority Level: Mid-Senior Level (9-12 Years)
Job Function: Media Planning
Employment Type: Full Time
Job Description
Position Summary
You'll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques.
Account Management
- Develop, execute and present data driven media plans from inception to completion
- Delegate appropriately to Media Planners and Assistant Media Planners to support plan development and execution
- Ensure media plans deliver on client objectives, are strategic and meet efficiency goals
- Oversee & manage the annual planning of media strategy of the account
- Understanding of performance marketing & planning basis the platforms
- Utilizes Relationship Media process to develop client recommendations
- Can effectively use and guide team on use of tools
- Present Plan recommendations to client teams
- Ensure plans are executed flawlessly
- Build and maintain a comprehensive media knowledge base and synthesize information into ideas
- Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings
- Act as key liaison with internal implementation teams (Finance, Adops) to ensure seamless integration of ideas into media plans ensuring deliverables align with overall plan strategies, timelines are met and programs/results are coordinated and presented holistically to client
- Maintain client contact/Manage client requests i.e. plan changes, budget changes, provide marketplace information
- Lead and manage the budget and client billing process
- Team supervision, training and development as well as serving as a positive role model with a strong work ethic and vigorously reviewing all work to ensure high quality standard
Skills
- Demonstrates understanding of media basics and concepts
- Understanding of optimisation platforms & trafficking platforms
- Working knowledge of Syndicated tools (GWI, ComScore, etc)
- Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc)
- Team player
- Thinks Strategically
Qualifications
Education:
- Masters/bachelor's degree
- Minimum 9 years as a Media Planner & Buyer
What You Can Expect From Innocean India
At Innocean India, you can expect to work in a dynamic, creative environment that thrives on innovation and collaboration. As part of a global advertising agency, you'll have the opportunity to engage with top-tier clients, leverage cutting-edge technology, and contribute to campaigns that drive impactful brand experiences.
Equal Opportunity Employer
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 
