Associate - Marketplace (Apparel & Non - Apparel )

Job Description: Associate Key Account Manager (Fashion)

Role Objective

To drive growth, profitability, and customer experience for a designated set of fashion brands on the marketplace. You will be the primary point of contact for brand partners, helping them scale their business through data-driven insights, selection optimization, and strategic promotion.

Key Responsibilities

1. Account Management & Relationship Building

• Act as the Business Consultant for brands, conducting weekly and monthly business reviews (MBRs).
• Onboard new brands and ensure their catalog is live, optimized, and visually appealing.
• Negotiate commercial terms, including commissions (Take Rate), marketing budgets, and exclusive launches.

2. Category Growth & P&L Ownership

• Own the Gross Merchandise Value (GMV) and revenue targets for your portfolio.
• Analyze sales data to identify White Spaces (gaps in the current collection) and advise brands to fill them.
• Monitor key metrics: Conversion Rate (CVR), Average Order Value (AOV), and Customer Acquisition Cost (CAC).

3. Inventory & Operations

• Manage Stock Cover and Inwarding; ensure brands have sufficient depth in Hero SKUs (best-sellers).
• Collaborate with logistics teams to reduce RTO (Return to Origin) and improve fulfillment speed.
• Monitor pricing competitiveness to ensure your brands are winning the Buy Box or staying relevant against competitors.

4. Marketing & Merchandising

• Plan and execute the promotional calendar (e.g., End of Reason Sale, Diwali events, Flash Sales).
• Allocate premium On-Property visibility (banners, search ads) to brands based on performance and ROI.
• Advise brands on improving digital assets (images, videos, descriptions) to boost organic discovery.

Requirements & Skills

• Education: Bachelor's degree in Business, Marketing, Engineering or Fashion Management (MBA preferred).
• Experience: 2–8 years in E-commerce, Category Management, or Retail Buying.
• Analytical Rigor: Advanced proficiency in Excel (VLOOKUP, Pivot Tables) and data visualization tools (Tableau/SQL is a plus).
• Fashion Instinct: A strong pulse on current trends and seasonal cycles in the Indian/Global fashion market.
• Soft Skills: High-stakes negotiation skills and the ability to influence C-suite stakeholders at brand houses.