Associate Marketing Manager

We are seeking a highly skilled and motivated Associate Marketing Manager to join our dynamic team. You will play a pivotal role in developing and executing effective marketing campaigns to promote our product and brand. Your primary responsibilities will include managing cross-channel marketing initiatives, handling content creation, and optimizing our customers experience with the product. Additionally, you will need to possess a general understanding of growth principles and demonstrate strong business acumen.

Responsibilities:

1. Develop and execute comprehensive marketing campaigns to increase product awareness and drive customer acquisition and retention
2. Implement brand marketing initiatives such as industry memberships, events, conferences, and PR to help drive inbound traffic.
3. Oversee the creation of marketing material for both offline and online activities.
4. Utilize various marketing channels, such as email, WhatsApp, social media, push notifications and other in-app tools, to reach and engage target audiences.
5. Manage and optimize ad campaigns on Facebook and Google, including budget allocation, targeting, bidding, and creative testing.
6. Analyze customer behavior on the app, gather feedback, and suggest improvements to the product experience.
7. Collaborate with internal teams, such as creative, analytics, customer success, product development and sales, to align marketing efforts with business objectives.
8. Collaborate with external agencies and vendors, as necessary, to support marketing initiatives.
9. Measure and report on the effectiveness of marketing activities, providing insights and recommendations for optimization.
10. Maintain a deep understanding of our product and target market, enabling you to effectively communicate its value proposition to potential customers.
11. Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for growth.

Requirements:

1. Bachelor's degree in marketing, business administration, or a related field, from a reputed institution.
2. Proven experience of 2 to 4 years in customer/product/growth marketing, preferably of scaling up within a high-growth startup.
3. Excellent written and verbal communication skills, with the ability to create compelling marketing content.
4. Familiarity, or be willing to learn, working with marketing automation tools like CleverTap and other tools relevant for the role.
5. Demonstrated knowledge of ideating and running successful ad campaigns on Meta and Google Ads, with a track record of achieving measurable results, would be good to have
6. Strong analytical skills and proficiency in data-driven decision making.
7. In-depth knowledge of marketing principles and best practices, including digital marketing strategies, lead generation, and customer acquisition.
8. Strong business acumen and understanding of key performance indicators (KPIs) for business success.
9. Experience of working with an mobile app-based product, especially in the fintech space, would be an added advantage.