Description
Amazon.in Core Consumables team is seeking a creative, analytical, and highly motivated Associate Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.
The successful candidate for this high impact role should :
- Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
- Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business.
- Analyze customer cohorts and drive initiatives to improve growth key cohorts.
- Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
- Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.
- Develop the category's style guidelines, merchandising calendar, promotions, and packages for brand promotions.
- Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
- Present to senior management externally and internally.
- Drive customer lifecycle management activities including customer acquisition, retention to drive growth
- Do planning for category marketing P0 metrics and budget
- Drive monetization of marketing inventory to scale engagement with brands and grow them
Meet business goals while ensuring a top-notch customer experience.
Basic Qualifications
- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience using GenAI tools
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Basic Qualifications
- 3+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing role and proficient with analytic tools
Preferred Qualifications
- Master's degree
- Knowledge of Microsoft Excel at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Company - ASSPL - Karnataka
Job ID: A10383674
