Associate Marketing Manager, Amazon Consumables

Amazon Music

2-4 Years

India

Posted 8 hours ago
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Job Description

Description

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We are seeking creative, goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team.

The India Consumables Marketing Team is looking for a customer obsessed, result-oriented Senior Category Marketing Manager to work on Marketing for Amazon Consumables.

Our mission is to create a world-class experience where customers will discover, research, and buy from the largest selection of products in India.

Key job responsibilities
- Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
- Develop winning amazon homepage and category page strategies
- Possess a deep understanding of all traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business.
- Analyze customer cohorts and drive initiatives to improve growth key cohorts.
- Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
- Conduct in-depth analyses on site initiatives.
- Develop the category's style guidelines, merchandising calendar, promotions.
- Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
- Grow customer acquisition, engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional marketing execution.
- Measure impact of marketing initiatives and continuously improve and optimise performance.
- Present to senior management externally and internally.
- Meet business goals while ensuring a top-notch customer experience.

About the team
Our mission is to create a world-class experience where customers will discover, research, and buy from the largest selection of products in India.

Basic Qualifications

- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing role

Preferred Qualifications

- Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
- Experience using integrated campaigns to solve brand/business challenges

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