Research Execution: Works under the direction of a strategist to execute research requests and uncover audience and cultural insights.
Media Landscape Knowledge: Understands the media landscape, including leading and emerging media channels and partners, with a focus on digital.
Collaboration: Collaborates with internal teams to contribute to day-to-day strategic work for client(s).
Data Analysis: Compiles, analyses, and interprets information from various research sources, including proprietary, syndicated, and client-provided data.
Creative Contribution: Helps lead and participates in brainstorms and contributes to agency or client thought leadership.
Audience Insights: Leverages audience data to support strategic deliverables.
Cultural Trends Monitoring: Keeps a pulse on cultural trends and movements to inform communications planning.