Job Description
Role: Associate Manager – Performance Marketing
Responsibilities
Plan, launch, and optimize advertising campaigns on platforms like Amazon Ads (SP, SB, SD), Flipkart PLA, PCA, Myntra & Purplle etc., Quick Comm. Ads Blinkit, Swiggy & Zepto.
Monitor performance metrics like ACOS, ROAS, CTR, and conversion rates across SKUs
Drive new product launches with visibility strategies (paid + organic push)
Optimize keyword targeting, product placement, and sponsored listings
Budgeting & Media Planning
Allocate monthly performance budgets across channels and marketplaces
Track daily spends and performance to ensure profitability and goal alignment
Drive platform-specific promotional spends during sales/events (BBD, Prime Day, Pink Friday, etc.)
Data Analysis & Reporting
Analyze traffic, conversion, and retention metrics from marketplace dashboards (Amazon Brand Analytics, Amazon PI, etc.)
Create and present performance reports with actionable insights to internal stakeholders
Maintain dashboards for campaign effectiveness, competitor benchmarking, and ROI
Collaboration & Execution
Work closely with marketplace account managers to identify growth opportunities
Coordinate with catalog, pricing, and supply chain teams to ensure campaign readiness
Align with brand and creative teams to build high-converting ad assets
Key Requirements
2-3 years of experience in performance or marketplace marketing for e-commerce brands
Deep understanding of Advertising Console of Amazon, Flipkart, Blinkit, Swiggy & Zepto etc.
Strong analytical skills with experience in Excel, Google Sheets, and marketplace reporting tools
Hands-on with keyword optimization, bidding strategies, and marketplace algorithms
Ability to manage multiple platforms, campaigns, and stakeholders simultaneously
Skills: campaign tracking,performance marketing,marketplae
