Associate Manager - Organic Marketing

Role Overview:
We are looking for an Associate Manager - Organic Marketing to drive and manage organic marketing efforts across Jodhpur, Jaipur, Indore & Prayagraj. The ideal candidate will have a strong understanding of digital and offline marketing strategies and a proven ability to engage audiences across multiple platforms. This role involves managing social media, app notifications, website listings, and in-class promotions to increase brand visibility, student engagement, and lead generation.

Key Responsibilities:

1.

Social Media & Digital Marketing:

• Manage and grow YouTube, Instagram, Facebook, and Telegram channels organically.
• Develop content calendars and collaborate with the creative team to ensure high-quality content.
• Monitor engagement metrics and optimize content based on performance analytics.

2. App & Website Promotions

• Manage and schedule push notifications on the UC App to maximize student engagement.
• Ensure timely updates and promotions on the Utkarsh Classes website.
  

3. In-Classroom Promotions

• Coordinate promotions through slides in LFS/LFCclasses to drive awareness and engagement.
• Plan targeted campaigns for new batch launches, special offers, and exam-related updates.

4. Offline Marketing Coordination

• Collaborate with city teams to integrate offline marketing efforts with digital campaigns.
• Ensure effective BTL marketing strategies align with organic marketing initiatives.
• Support offline lead-generation efforts through events, tie-ups, and student interactions.

5. Performance Tracking & Optimization

• Monitor key organic marketing KPIs and continuously optimize strategies.
• Conduct market research to understand student behavior and engagement trends.
• Prepare reports on campaign effectiveness and provide recommendations for improvements.
  
  

Key Requirements:

• 1-3 years of experience in Marketing/Sales with exposure to offline and digital marketing.
• Strong knowledge of social media platforms, content strategy, and audience engagement.
• Understanding of push notifications, website listings, and organic brand-building techniques.
• Experience in offline marketing (BTL activities, event promotions, tie-ups, etc.).
• Ability to coordinate with multiple teams and manage marketing execution across cities.
• Data-driven mindset with an analytical approach to marketing performance.
  
  

Preferred Qualifications:

• MBA/PG in Marketing or related field (preferred but not mandatory).
• Prior experience in EdTech, Coaching Institutes, or Student Engagement Marketing is a plus.