OverviewRGM strategy Playbook - Associate plays a pivotal role in our organization, with a primary focus on brand ladder and price pack architecture analysis, Mix Management and Promo Strategy. This role encompasses a range of responsibilities related to optimizing our product and pricing strategies to maximize brand equity, profitability, and consumer engagement.
Key responsibilities of the Brand Ladder / Price Pack Architecture (PPA) Playbook - Associate include:
- Conducting in-depth market research and data analysis to identify and evaluate brand positioning / price pack architecture opportunities
- Analyzing consumer behavior and preferences to gain insights into how our brand ladder / pricing strategies impact purchasing decisions
- Developing and refining brand ladder and PPA models and methodologies to streamline decision-making / enhance operational efficiency
- Collaborating with cross-functional teams to ensure that our brand and pricing strategies align with overarching business objectives and regulatory requirements
- Utilizing data-driven insights to enhance the overall consumer experience and perception of our brands and pricing structures
- Contributing to the long-term brand and pricing strategy of the organization, actively participating in the creation of innovative approaches to optimize brand equity and profitability
The Brand Ladder / Price Pack Architecture (PPA) Playbook - Associate leverages advanced analytical skills and tools to shape our brand and pricing strategies, ensuring they are aligned with our strategic goals, compliance standards, and customer satisfaction objectives
ResponsibilitiesFunctional Responsibilities
- Perform advanced analytics using Tableau/Power BI and develop predictive models, regression modeling, price elasticity analysis, and promotion optimization to extract actionable insights from data
- Collaborate on sector RGM strategic projects, such as promotions optimization, terms priorities, competitor benchmarking, and Price Pack Architecture (PPA) initiatives, to drive revenue realization
- Conduct statistical and trend analysis to identify market opportunities, highlight sector strengths, and provide recommended corrective actions to enhance performance
- Monitor existing KPI metrics, develop new relevant metrics, and identify correlations and root causes to support data-driven decision-making
- Design and build visualization dashboards to accelerate information-to-action at scale, enabling easy access to critical insights for various stakeholders
- Develop programs, methodologies, and reports for analyzing and presenting data, making data-driven insights accessible and actionable
- Ensure the timely and accurate submission of reports and data to the Revenue Management teams in line with agreed Service Level Agreements (SLA)
- Improve the utility of operational and performance data within various teams, supporting Business Intelligence (BI), reporting, analysis, and insights efforts
- Assist the GBS Commercial lead in developing an ongoing training and capability plan for COE associates, ensuring continuous growth and expertise development within the team
Qualifications- Highly organized and responsive, with ability to work to SLAs and tight deadlines
- Numerate thinker, good at data analysis with strong attention to detail
- Language skills - English fluent
- Excellent written and oral communication skills proactively communicates using appropriate methods for situation and audience in clear, concise and professional manner
- Ability to work collaboratively and proactively with multi-functional teams
- Be flexible, organized and able to handle competing priorities
- Ability to combine insights from various data sources
