Associate Manager - Media Buying & Planning

About The Media Ant:

The Media Ant is an 13-year-old platform for media discovery, planning, and execution of marketing campaigns. We aim to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform. The platform works equally well for both online and offline media.

This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to be able to plan and launch a campaign.

The Media Ant is the winner of various startup awards and is used by more than a million users every year. Please visit our website (www.TheMediaAnt.com) to learn more.

Job Description:

As a Associate Manager in the Media Buying & Planning team, you will play a pivotal role in negotiating optimal rates with vendors, meticulous planning, strategic thinking ensuring flawless execution of media campaigns, and identifying new opportunities. This role requires a proactive approach in bridging the gap between clients and media vendors, achieving monthly targets, and evaluating program results for optimization.

Education/Job Experience Required: MBA/master's degree (Bachelor's degree can apply too)

Job Experience Required: 1-3 Years of experience in Media Planning & Buying/ B2B Sales role.

Day-to-Day Work:

Day-to-day work and responsibilities include but are not limited to:

• Campaign Planning and Strategy:

1. Collaborate with the Account Management team to understand campaign objectives, target audience, and key messaging.
2. Develop comprehensive Print media strategies aligned with overarching marketing goals.
3. Conduct market research to identify optimal print media opportunities and locations for maximum reach and impact.
4. Determine budget allocation for different print media channels and locations.

• Media Buying and Negotiation:

1. Identify and negotiate with print media vendors to secure the best rates and placements.
2. Utilize negotiation skills to secure advantageous media deals while adhering to budget constraints.
3. Develop strong relationships with print media vendors to leverage future opportunities.
4. Establish and maintain strong relationships with vendors to secure the best rates and add value to client campaigns.

• Campaign Execution and Management:

1. Coordinate the end-to-end execution of print media campaigns, ensuring adherence to timelines and quality standards.

Must Have:

1. Proficiency in managing multiple projects simultaneously including external projects, while consistently meeting tight deadlines in a dynamic and fast-paced environment.
2. Exceptional communication and negotiation skills.
3. Possesses a proven track record of successfully negotiating with vendors in previous roles.
4. Comfortable using Excel & PowerPoint.

Good to have:

1. Prior Knowledge of Advertising Industry (Offline Media In specific)