Associate Manager Marketing Automation

As CohnReznick grows, so do our career opportunities. As one of the world's top professional services firms, and in support of our global workforce strategy, we're growing our operations in India! We create rewarding careers in advisory, assurance, and tax with team members who value innovation and collaboration in everything they do!

CohnReznick helps organizations optimize performance, manage risk, and maximize value through CohnReznick LLP (assurance services) and CohnReznick Advisory LLC (advisory and tax services). Together, the firm provides leaders with deep industry knowledge and relationships, solutions to address clients unique business goals and risks, and insight on how emerging market forces can drive opportunity. With offices worldwide, the firm serves organizations around the world as an independent member of Nexia.

We currently have an exciting career opportunity for an Associate Manager to join the Marketing Automation team in our PMT practice

CohnReznick is a hybrid firm and most of our professionals are located within a commutable distance to one of our offices. This position is considered remote which means it does not require job duties be performed within proximity of a CohnReznick office location. However, as a remote employee, you may be required to be present at a CohnReznick office with scheduled notice for client work, team meetings, or trainings.

YOUR TEAM.

This position will support our Marketing team in Automation. We're growing our Marketing Automation team! This role will work closely with our Senior Manager, Marketing Automation and partner with marketing stakeholders across the firm to support campaign execution, lead management, marketing technology initiatives, reporting, and process optimization. If you're passionate about Marketo and building scalable marketing programs, we'd love to hear from you.

WHY COHNREZNICK

At CohnReznick, we're united by a common mission to create opportunity, value, and trust for our clients, our people, and our communities. Whether it's working alongside your peers to solve a client challenge, or volunteering together at the local food bank, there are so many ways to find your why at the firm.

We believe it's important to balance work with everyday life – and make time for enjoyment and fun. We invest in a robust Total Rewards package that includes everything from generous PTO, a flexible work environment, expanded parental leave, extensive learning & development, and even paid time off for employees to volunteer.

YOUR ROLE.

CohnReznick is seeking a Marketing Automation Associate Manager to support the execution, optimization, governance, and technical administration of Adobe Marketo Engage programs. This role is responsible for marketing automation campaign development, lead lifecycle management, audience segmentation, CRM integration, data quality, reporting, and marketing technology optimization.

The ideal candidate is a hands-on Marketo power user with strong technical, analytical, and troubleshooting skills who can independently build, validate, optimize, and support marketing automation programs. This individual will partner closely with Marketing, CRM, Sales Enablement, Data, Digital Marketing, and business stakeholders to drive effective campaign execution and performance.

We are looking for someone who is:

• Highly experienced in marketing automation and Adobe Marketo Engage.
• Detail-oriented with strong quality assurance and problem-solving skills.
• Collaborative and committed to delivering excellent internal client service.
• Motivated by continuous learning, operational excellence, and innovation.

Responsibilities include but not limited to:

Marketing Automation Campaign Execution

• Build, QA, schedule, and launch email campaigns and related assets including emails, forms, landing pages, programs, tokens, and smart campaigns.
• Develop and manage audience segmentation, smart lists, trigger campaigns, workflow logic, and campaign membership rules.
• Ensure campaign accuracy through thorough validation of assets, audience criteria, links, tokens, forms, and tracking parameters.
• Troubleshoot campaign issues and optimize performance.

Nurture Programs and Lead Lifecycle Management

• Build and maintain nurture programs, engagement streams, and lifecycle campaigns.
• Support lead scoring, audience qualification, lead routing, and sales handoff processes.
• Recommend and implement improvements to nurture strategies, segmentation, campaign logic, and engagement performance.

Audience Segmentation and Data Management

• Manage audience lists and segmentation based on industry, service line, behavioral, firmographic, and buyer-intent data.
• Support audience targeting strategies and suppression logic.
• Monitor data quality, including duplicate records, incomplete profiles, bot activity, and engagement anomalies.

CRM Integration and Governance

• Support ongoing operations between Marketo and Microsoft Dynamics 365, including sync monitoring, troubleshooting, campaign synchronization, and field governance.
• Manage imports, exports, data hygiene, suppression processes, and record validation.
• Help maintain data standards and key marketing attribution fields.

Reporting and Analytics

• Produce and analyze campaign performance reports, including engagement, conversion, attribution, lead progression, and ROI metrics.
• Use Power BI and reporting tools to validate results, identify issues, and provide actionable recommendations.
• Support reporting accuracy and performance measurement across marketing initiatives.

Forms, Personalization, and Conversion Optimization

• Support Marketo and website forms, form tracking, routing, hidden fields, and post-submission workflows.
• Assist with personalization, dynamic content, landing page optimization, and conversion improvements.
• Ensure accurate tracking and data capture across digital experiences.

Cross-Functional Collaboration

• Coordinate promotional asset reviews and campaign execution activities.
• Align marketing automation campaigns with broader buyer journey strategies.
• Collaborate with digital, content, social, and paid media teams on campaign planning, testing, and optimization.

AI and Marketing Technology

• Utilize approved AI tools, including Microsoft Copilot for Work, to improve efficiency in campaign execution, reporting, QA, analysis, and documentation.
• Support evaluation and adoption of marketing technology enhancements and integrations.
• Document workflows, processes, and best practices to improve team effectiveness.

Required Qualifications

• 4-5 years of hands-on Adobe Marketo Engage experience.
• Advanced knowledge of Marketo programs, smart campaigns, smart lists, tokens, forms, landing pages, nurture programs, and segmentation.
• Experience independently building, launching, and troubleshooting marketing automation campaigns.
• Strong understanding of lead lifecycle management, lead scoring, audience targeting, suppression logic, and reporting.
• Working knowledge of Microsoft Dynamics 365 or similar CRM platforms.
• Experience analyzing campaign performance, attribution, and marketing ROI.
• Familiarity with Power BI or similar business intelligence tools.
• Strong communication, analytical, organizational, and project management skills.
• Ability to manage multiple priorities while working independently and collaboratively.
• Bachelor's degree in Marketing, Business, Information Technology, Communications, or related field, or equivalent experience.

Preferred Qualifications

• Marketo Certified Expert, Marketo Certified Professional, or similar certification.
• Experience with Microsoft Dynamics 365 and Marketo-Dynamics integrations.
• Experience with Bombora or other buyer-intent platforms.
• Working knowledge of HTML/CSS for email and landing page troubleshooting.
• Experience with email and campaign-building tools such as Knak.
• Familiarity with Optimizely, web CMS platforms, form tracking, campaign attribution, lead source governance, email deliverability, and compliance regulations.
• Experience mentoring team members on Marketo, campaign processes, QA standards, and documentation.

In addition, please take a moment to review our Universal Job Standards.

Studies have shown that we are less likely to apply to jobs unless we meet every single qualification. At CohnReznick, we are dedicated to building a diverse, equitable, and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or one of our other roles.

CohnReznick is the brand name under which CohnReznick LLP and CohnReznick Advisory LLC and their respective subsidiaries provide professional services. CohnReznick LLP and CohnReznick Advisory LLC (and their respective subsidiaries) practice in an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations, and professional standards. CohnReznick LLP is a licensed CPA firm that provides attest services to its clients. CohnReznick Advisory LLC provides tax and business consulting services to its clients. CohnReznick Advisory LLC and its subsidiaries are not licensed CPA firms.

CohnReznick is an equal opportunity employer, committed to a diverse and inclusive team to drive business results and create a better future every day for our team members, clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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