Key Role of Referral Market Access to have Sales Skill (communication/selling efficiency)
Referral Sales to meet all Key Doctors / Nursing Home / Clinics / Diagnostic Services for services on day to day basis / regular on periodic.
Sales Skills / Problem Solving Skills / Managerial Skill settings / Product Wise Training on Speciality wise to focus on Head & Neck Cancer / Brain Cancer / Breast Cancer / Gastrointestinal Cancer / Gynaecological Cancer / HIPEC / Ortho Oncology / Uro Oncology / Medical Oncology / Haemato Oncology / Radiation/Radiology / Others / SRS / SRT/V-MAT/SBRT / TARE / PET CT
Preparation and understanding how to focus on TOP LINE TGT / P & L / Domestic TGT Revenue / EBITDA / CASH FLOW
Explore and Identify New potential territories to expand business in Bangalore and Peripheral Markets.
Partner with the corporate marketing team and sales leadership team to develop the sales strategy for the hospital in order to achieve the revenue targets of Individual and Top Line of Hospital.
Conceptualize new initiatives for increasing sales and top of mind recall potential patients/customers and to leverage the Cytecare Hospital Brand.
Identify new markets; new engagements, new specialties and ways to drive future business.
Identify key sources of business and translation/allocation of targets to the sources i.e. Doctor marketing/referrals.
Manage the profitability of the Hospital by ensuring Sales expenses are commensurate with the turnover achieved (ROI).
Monitor the day-to-day operations, so that business and sales practices are conducted with great professionalism and integrity.
Qualifications
MBA Marketing / MHA
Must have skills
- Strong sales and business development skills
- Excellent communication, negotiation, and interpersonal skills
- Relationship management with doctors, hospitals, nursing homes, and diagnostic centres
- Referral marketing and physician engagement
- Knowledge of oncology services and healthcare industry
Good to have skills
- Experience in hospital or healthcare marketing
- Knowledge of oncology treatment pathways and cancer care services
- Understanding of healthcare referral networks and insurance/corporate healthcare ecosystem
- Familiarity with CRM software and sales reporting tools
