Location: Punjab
Position Overview:
We are seeking a highly skilled and results-driven International Marketing Lead - Europe Region to spearhead the marketing and export strategies for our Specialty Chemicals division. The ideal candidate will have a strong background in international marketing, deep knowledge of global markets, and experience leading teams focused on expanding product reach and brand visibility internationally. Reporting to the Head of Marketing - Chemicals, this role is crucial for driving revenue growth through strategic marketing initiatives, customer relationship management, and brand positioning in key international markets.
Key Responsibilities:
International Marketing Strategy Development:
- Lead the development and execution of the international marketing strategy for the Specialty Chemicals portfolio with special focus on Europe region.
- Identify high-potential markets, formulate tailored marketing plans, and position our chemical products effectively in diverse global markets.
- Analyze global market trends, customer needs, competitor activities, and regulatory requirements to shape marketing strategies.
Business Development Activities:
- Identify and pursue new business opportunities in international markets, including new customer segments, partnerships, and distribution channels.
- Develop and maintain relationships with key international customers, and business partners, ensuring long-term business growth and sustainability.
Leading Export Sales:
- Lead the export sales function, define product positioning, go-to-market strategies, and promotional campaigns aimed at expanding the company's international presence.
- Oversee the development of customized marketing initiatives and sales collateral for specific international markets, driving demand and increasing market share.
- Define pricing, promotional strategies, and coordinate product launches in international markets, ensuring alignment with local market conditions and customer preferences.
Market Research and Customer Insights:
- Conduct in-depth market research and competitor analysis to identify emerging opportunities and challenges in key export markets.
- Utilize customer feedback, market data, and performance metrics to drive decision-making and refine marketing strategies.
Cross-functional Collaboration:
- Work closely with internal teams, including Production, Quality, and Supply Chain, to align marketing strategies with product capabilities, legal requirements, and operational capacities.
- Foster strong relationships with external stakeholders such as key customers, and industry partners to promote the company's products in target markets.
Budget and Performance Management:
- Manage the international marketing budget effectively, ensuring optimal allocation of resources across various marketing channels and campaigns.
- Monitor and evaluate the success of marketing initiatives through KPIs and ROI analysis, making data-driven adjustments as needed.
Leadership & Team Development:
- Lead and mentor a team of marketing professionals, driving their performance and fostering a culture of continuous improvement.
- Build strong internal capabilities in global marketing and export functions.
Risk Management
- Identify and mitigate risks associated with exporting, such as currency fluctuations, geopolitical issues, and supply chain disruptions.
Qualifications:
Education:
- Master's degree in Marketing, IB, or related field.
Experience:
- Minimum of 8-10 years of international marketing experience, with at least 4 years in a leadership role, ideally within the Specialty Chemicals, Chemical, or related industrial sectors.
Skills and Competencies:
- Strong understanding of global markets, trends, and regulatory environments in the specialty chemicals sector.
- Expertise in B2B marketing, with the ability to translate technical product benefits into value propositions for diverse international audiences.
- Strong leadership, team-building, and mentoring skills.
- Excellent communication, negotiation, and interpersonal skills, with the ability to influence and collaborate across various organizational levels and cultures.
- Fluency in English (additional languages a plus).
Other Requirements:
- Willingness to travel internationally as required.
- Ability to work in a fast-paced, dynamic, and global environment.
Share resume at [Confidential Information] or WhatsApp at 8929700006
