Associate Manager -Influencer Marketing

Role: AM/Manager - Influencer Marketing

Key Responsibilities

• Ecommerce Influencer Strategy: Plan and execute influencer strategies aligned with launches
  
  

and sale events.

• Influencer Management: Identify, onboard, negotiate and manage beauty creators and agencies.
• Performance & Affiliate Marketing: Drive sales using affiliate links, coupon codes and attribution
  
  

models.

• Marketplace Campaigns: Execute campaigns across Amazon, Nykaa, Flipkart, Myntra, Blinkit
  
  

and Purplle.

• Content Coordination: Work with creators and internal teams to deliver high-quality content.
• Analytics & Reporting: Track ROAS, CPA, revenue, engagement and creator performance.
• Budget Management: Manage campaign budgets and optimize ROI.
  
  

KPIs

• Revenue from influencer campaigns, ROAS, creator-attributed sales, affiliate revenue,
  
  

engagement, customer acquisition, CPA, and campaign execution.

Required Skills

• 4–8 years in influencer marketing (Beauty/Fashion/D2C preferred).
• Strong marketplace knowledge (Amazon, Nykaa, Flipkart, Myntra, Blinkit, Purplle).
• Experience with affiliate marketing, reporting, analytics and stakeholder management.
  
  

Interested candidates can share their profile on [Confidential Information]

Skills: ecommerce,marketplace campaign,influencer marketing