Associate Manager - Demand Generation

About Liminal Prime:

Liminal Prime is an institutional digital asset liquidity and OTC platform designed for businesses moving value across borders. We help exchanges, payment providers, fintechs, market makers, liquidity providers, and enterprises access digital asset liquidity through a secure, compliant, and operationally efficient platform.

As we scale across APAC, MENA, and other emerging markets, we are looking for a Demand Generation Manager who can build pipeline, create market awareness, and work closely with sales to drive revenue growth.

About the Role:

Associate Manager - Demand Generation will be responsible for building and executing marketing programs that generate qualified pipeline for Liminal Prime.

This role is ideal for someone who understands B2B SaaS, fintech, payments, or digital assets and enjoys owning the entire demand generation engine across content, events, partnerships, webinars, SEO, paid campaigns, and account based marketing.

You will work directly with leadership, sales, product marketing, and external partners to generate awareness, meetings, opportunities, and revenue.

Responsibilities:

Pipeline Generation:

• Own marketing sourced and marketing influenced pipeline targets.
• Build campaigns that generate qualified opportunities from target accounts.
• Create and execute quarterly demand generation plans aligned with business goals.
• Work closely with sales to improve lead quality and conversion rates.

Account Based Marketing :

• Build account based marketing programs for priority accounts and regions.
• Identify and engage decision makers across exchanges, fintechs, payment providers, liquidity providers, and institutional clients.
• Develop targeted campaigns for key geographies including UAE, India, Taiwan, Southeast Asia, and MENA.

Content Driven Marketing :

• Partner with Product Marketing to create:
• Reports
• Case studies
• Customer stories
• Webinars
• Industry insights
• Sales enablement assets
• Build content journeys that move prospects through the buying cycle.

Digital Marketing :

• Manage SEO, paid campaigns, retargeting, and landing page optimization.
• Improve conversion rates across website and campaign funnels.
• Build and optimize lead nurturing programs.

Reporting & Analytics:

• Track campaign performance across the entire funnel.
• Report on:
• MQLs
• SQLs
• Opportunities
• Pipeline generated
• Continuously optimize campaigns based on data.

Desired Candidate Profile:

• 4 to 8 years of experience in Demand Generation, Growth Marketing, or B2B Marketing.
• Experience in SaaS, fintech, payments, Web3, or digital assets is a MUST
• Proven track record of generating enterprise pipeline.
• Experience working with long sales cycles and multiple decision makers.

Skills:

• Strong understanding of B2B demand generation.
• Experience with ABM and enterprise marketing.
• Excellent campaign planning and execution skills.
• Strong analytical mindset.
• Experience working with CRM and marketing automation platforms.
• Ability to collaborate with sales, product, and leadership teams.

Preferred:

• Experience marketing OTC, payments, treasury, liquidity, FX, digital assets, or financial infrastructure products.
• Familiarity with institutional crypto markets.
• Understanding of cross border payments and stablecoin infrastructure.

About Liminal : Liminal Custody is a digital asset management infrastructure platform, offering secure wallet infrastructure and custody-technology solutions for institutions across the digital asset spectrum. This allows organizations to enforce complex transaction policies, and automate their treasury operations, all while maintaining direct control over their assets.Founded in 2021, Liminal is certified with SOC 2 Type II, ISO 27001 & 27701 standards. Headquartered in Singapore, with offices across India, UAE, and Taiwan, Liminal serves clients across the APAC and MENA regions, helping them scale and manage digital asset operations securely and in compliance with regulatory standards.

Our website - https://www.liminalcustody.com