An Associate Manager - Client Servicing is responsible to consult the client & deliver social & digital media strategies for the brands. As a representative of Dentsu, the personnelwill be accountable to manage a complete portfolio of clients to meet their social & digital requirement thereby contributing in overall brand management and achieving excellence in its expectation
KEY RESPONSIBILITIY
- Craft & implement social / digital campaign strategies for creating brand awareness thus strengthen brand positioning and meet brand objectives
- Conduct internal audits, analyze social media campaigns with tracking systems to gather data and determine efficacy and areas for campaign improvement
- Set strategic roadmaps/objectives for digital projects, report on ROI for effective implementation of strategies
- Model & track KPI's to measure campaign/digital project performance as necessary
- Plan and prepare quarterly, bi-annual & annual campaign reports and assist in crafting roadmaps for the brand
- Proactively collaborate with all teams (viz. SEO/Tech/Media/ORM/ Research/Ecommerce, others) in order to provide authentic and helpful responses for campaign & brand requirements
- Ensure that all deliverables exceed set expectations
- Commercial reporting, accounting and finance/forecasting responsibility for owned accounts such as billing and collections
- Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects and take responsibility for its commercials and negotiations
- Oversee & participate in the on-ground events & workshops as deemed necessary
- Proactively initiate, publish PR activities and case studies on quarterly basis
- Perform research on current industry trends and audience preferences and make efficient use of insights drawn to improvise digital marketing strategies.
- Identify new opportunities to promote and assist in brands business growth
- Establish a robust relationship with the client(s), collect briefs, consult them thereby ensure effective execution of SOW (scope of work) and efficient alignment of tasks and timelines, internally as well as externally
- Lead, drive, challenge & participate at all stage of the strategizing, planning, creative and delivery process
- Define timelines and milestone requirements and manage sign offs with the clients
- Producing project schedules, creative briefs and plans, risk assessments, delivery plans and weekly progress/status reports
- Address escalations & queries (internal & external) in an effective and seamless manner thereby efficiently service & cultivate existing relationship
- Effectively manage & mentor the immediate team(s), direct them in finding creative solutions to both client and internal challenges, build up knowledge-sharing across all disciplines
- Provide the immediate team with all necessary trainings & tools to improve their core expertise and aid in continued career growth Effectively manage and overcome scathing challenges
Job Qualifications
- Postgraduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
- Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors
- 3.5 - 5years of work experience with a brand, digital/social/advertising/creative/media agency
If interested, please share your CV on [Confidential Information] with the below details.
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