Associate Manager - Category Management

5-7 Years

Save

Early Applicant

Job Description

Overview

Accelerate PepsiCo business growth by supporting the South Africa Category with category analysis, reporting and category strategy recommendations to drive growth
Responsible for delivering periodic and on-demand category performance reviews, and addressing ad-hoc customer requests, based on internal and external data sources
Provide analytics to support key strategic customer engagements and to support category assortment and space interventions

Responsibilities

Monitor market category, customer and competitor performance across key EMEA markets and execute scorecard reporting for top customers at required intervals and generate scorecards and performance overviews (quarterly/adhoc for key customers) for the categories and customers
Leverage multiple data sources (Nielsen/IRI, Household panel data, Customer scan/loyalty data) and market/customer understanding, to support EMEA DX
Supports in the creation and driving of winning execution strategies in-store with customers.
Identifies sales opportunities and optimization tactics to drive category demand, space and shopper KPIs
Analyze and prepare reports on Promotions and NPD performance and benchmarking in external views (Nielsen, dunnhumby etc.) to measure and optimize, to drive category growth
Able to collaborate and work with BU teams and external third party agencies to acquire information and resolve any service issues on projects

Qualifications

Bachelors degree in Business, Marketing, Engineering: MBA a plus
5yrs+ insights/ analytics
Prior FMCG experience
Knowledge of Nielsen, Household Panel
Advanced Microsoft Office / PowerPoint & Excel skills
Can synthesize multiple disparate data sources into compelling growth strategies/reviews
Can easily see how insights and research learnings can improve business and frames up reporting efforts and opportunities to inform business decisions