Associate Manager - Brand and Communication

About Us

At Tally, we're driven by one core mission: making business simpler for everyone. As a pioneer in business management software, we've been the trusted partner of choice for over 2.5 million businesses across 100+ countries - many of them Micro, Small, and Medium Enterprises (MSMEs) that form the backbone of global economies.

Our journey is rooted in innovation, guided by deep empathy for customers, and driven by a commitment to excellence. With a legacy of trust and a future fueled by technology, we are shaping the way businesses manage accounting, inventory, compliance, and much more.

We believe in honoring our people, nurturing potential, creating fearlessly, and mastering our craft - all while staying true to our values. And when you're here, you don't just contribute to business success - you'll be able to craft your impact, shaping outcomes that matter for entrepreneurs, communities, and economies worldwide.

As we continue to grow, we are working towards a larger ambition: to become the technology backbone for global economic progress.

About Marketing at Tally

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

For us at Tally, brand marketing goes beyond visibility. It's about building trust, simplifying complexity, and championing businesses of all sizes. As India's most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance.

The Brand Marketing function within Tally strives to:

• Tell the Tally Story Simply and Powerfully.
• Drive Engagement Across Ecosystems.
• Stay Authentic Yet Aspirational.
• Marketing with purpose, not noise.

Brand Communication

Brand and Communications team within the Marketing function operates in areas of long-term strategic impact which helps in evolving the 3 core pillars around customers, partner ecosystem and people initiatives. As a part of the Brand Communications team, you will be stepping into a dynamic environment where innovation and creativity meet strategy. You can expect to be at the forefront of crafting compelling narratives that resonate with our audience. You will play a key role in driving the outward-facing aspects of long-term strategic initiatives, engaging with diverse stakeholders, and applying your expertise to shape the future of our brand. It is an opportunity to contribute to a vibrant, growth-oriented culture that values your unique insights and creative thinking.

Role: Associate Manager - Brand and Communication

Relevant Experience: 3 - 5 Years

Location: Bangalore

What You Will Own

You will own the brand's voice across digital and social platforms, shaping how the brand shows up through content, conversations, and thought leadership. From always-on storytelling to high-impact content campaigns, you will drive relevance, engagement, and credibility across customers, partners, and internal stakeholders.

You will translate business priorities into sharp narratives, create meaningful content experiences, and build a consistent brand presence across social, digital, and community touchpoints.

Experience You Should Bring

• Strong copywriting skills along with storytelling and narrative-building skills across formats (short-form, long-form, video, social-first content).
• Deep understanding of digital and social media platforms, emerging content formats, and audience behavior.
• Ability to manage external agencies and internal stakeholders.
• Experience with analytics - ability to derive insights from content performance and optimize accordingly.
• Ability to work with designers, video editors, agencies, and internal stakeholders to bring content to life.
• Brownie points if you've mastered AI beyond copy writing and basic image generation.
• Excellent project management and cross-functional collaboration skills.

What You Will Be Doing

Brand & Product Communication

• Execute brand and product communication across social, email, and digital channels aligned to strategy.
• Develop compelling copies for social media, websites, emailers, and campaign assets.
• Adapt product features and updates into clear, benefit-driven messaging for customers, partners, and internal teams.
• Support campaign rollouts through content creation, cross-functional coordination, and timely execution.

Integrated Campaign Management

• Support planning and execution of integrated campaigns with strong digital and content amplification.
• Collaborate with creative, media, and social agencies to deliver campaigns on time and within budget.
• Define campaign KPIs, track performance, and optimize based on insights.

Digital & Social Communication

• Execute day-to-day social media publishing and calendarization aligned to the brand calendar and guidelines.
• Develop and adapt copy for posts, captions, creatives, and digital assets to drive engagement.
• Coordinate with the digital team to ensure accurate and timely campaign rollouts across platforms.

Internal Communication

• Partner with HR and leadership to drive internal brand engagement.
• Craft employee communication during launches, initiatives, or cultural programs.

Analytics & Insights

• Track and analyze communication metrics across touchpoints.
• Leverage consumer insights and brand health studies to refine strategies.

Note: Only shortlisted candidates will be contacted for further steps in the hiring process.