Job Requirements
About the Role
The
Deputy Manager – Acquisition (Current Account) is a customer-facing role within the Retail Banking division, responsible for acquiring new current account customers for a designated branch across Pan-India locations. The role involves promoting banking products, ensuring high-quality service delivery, and acting as a liaison between customers and the bank. The role holder will support the Sales Manager in mapping catchment areas, gathering customer feedback, and identifying business opportunities. The ultimate goal is to drive client acquisition, deepen customer relationships, and maximize lifetime customer value in alignment with organizational objectives.
Key Responsibilities
Primary Responsibilities
- Acquire new-to-bank (NTB) current account customers from the designated segment and catchment area.
- Ensure high-quality acquisition in terms of product mix, customer segments, and account constitution.
- Proactively register and activate acquired customers on direct banking channels.
- Analyze customer transaction banking needs to consistently exceed monthly acquisition targets.
- Assist the Sales Manager in catchment mapping and scoping exercises.
- Provide regular feedback to Sales Managers/Relationship Managers on customer needs and business opportunities.
- Adhere to organizational selling norms and standard operating procedures (SOPs).
- Ensure strict compliance with internal policies and external regulatory guidelines.
- Source customers in line with the bank's quality standards.
Secondary Responsibilities
- Maintain a high degree of market awareness and understanding of customer needs.
- Collaborate with other departments and functions within the branch to deliver comprehensive product and service offerings, ensuring a customer-centric approach.
What We Are Looking For
Education
- Graduate in any discipline.
Experience
- 0 to 4 years of experience.
- Industry: Banking, Financial Services, and Insurance (BFSI).
- Functional Area: Sales.
- Role Level: Junior Management.
Skills and Attributes
- Strong interpersonal and communication skills.
- Customer-focused mindset with a passion for service excellence.
- Ability to work collaboratively across teams.
- High level of initiative and self-motivation.
- Understanding of banking products and services.
- Market awareness and analytical thinking.
