Associate Lead - Marketing

Job Description – Product Marketing Strategy

Department: Marketing

Location: Mumbai, Maharashtra

Reporting To: Head of Marketing

Industry Focus: Data Centers, Cloud Infrastructure, Colocation, AI Infrastructure, and Digital Infrastructure Services.

About the Role

We are looking for a highly driven and strategic marketing professional to lead thought leadership, strategic communications, executive positioning, market intelligence, and demand generation initiatives for one of India's fastest-growing digital infrastructure platforms.

This role sits at the intersection of strategy, storytelling, business insight, and market influence. The successful candidate will shape how the company is perceived by customers, partners, analysts, investors, policymakers, and the broader industry ecosystem.

The role requires a strong blend of business acumen, content leadership, executive communication capabilities, market research expertise, and digital demand generation experience. The ideal candidate should be equally comfortable developing CEO-level thought leadership, creating boardroom presentations, conducting industry research, managing strategic campaigns, and supporting lead generation efforts.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business Administration, Journalism, or a related field. MBA preferred.
• 8-10 years of experience in B2B marketing, preferably within data centers, cloud, telecom, IT infrastructure, technology, or related industries.
• Exceptional content writing, editing, and storytelling skills.
• Experience managing award submissions, corporate communications, and executive presentations.
• Experience in digital marketing, lead nurturing, CRM management, and marketing automation tools.
• Strong proficiency in PowerPoint and presentation design.
• Experience in market research, strategic planning, and brand management.
• Excellent stakeholder management and project management skills.

Key Responsibilities

Strategic Communications & Thought Leadership

• Develop and execute thought leadership programs across data centers, cloud, digital infrastructure, sustainability, and emerging technology trends.
• Create high-impact content including whitepapers, reports, executive viewpoints, blogs, customer success stories, award submissions, and industry articles.
• Partner with business leaders and subject matter experts to translate complex technical concepts into compelling business narratives.
• Support executive positioning through presentations, speaking engagements, media contributions, and industry forums.

Product Marketing & Market Intelligence

• Develop product messaging, value propositions, solution narratives, and go-to-market communication for data center and digital infrastructure offerings.
• Conduct market research, competitive analysis, customer insights, and industry trend tracking to support marketing and business growth strategies.
• Create strategic reports, business cases, and market intelligence briefs for leadership and sales teams.
• Ensure consistent positioning and differentiation across all customer-facing communication.

Demand Generation & Customer Acquisition

• Manage and nurture inbound leads generated through performance marketing, digital campaigns, website inquiries, events, webinars, and content initiatives.
• Work closely with sales teams to qualify leads, improve conversion rates, and accelerate pipeline growth.
• Track campaign performance, customer journeys, lead engagement, and marketing contribution through CRM and analytics platforms.
• Support revenue generation through data-driven demand generation and lead nurturing programs.

Executive Presentations & Strategic Marketing

• Develop executive, board, investor, customer, and partner presentations that effectively communicate business strategy, market opportunities, and company capabilities.
• Create impactful storytelling frameworks and marketing collateral to support strategic initiatives, partnerships, and business development efforts.
• Drive brand visibility, industry recognition, and award programs to strengthen market positioning.

Stakeholder & Project Management

• Collaborate with business, sales, strategy, technology, sustainability, and leadership teams to execute integrated marketing initiatives.
• Manage agencies, consultants, research firms, and industry partners to deliver projects aligned with business objectives.

Preferred Skills

• Understanding of the data center, cloud, AI infrastructure, managed services, or digital infrastructure ecosystem.
• Ability to simplify complex technical concepts into compelling business narratives.
• Strong analytical and strategic thinking capabilities.
• Familiarity with CRM platforms and lead management processes.
• High attention to detail and ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.

Key Success Metrics

• Quality and impact of thought leadership content.
• Number and quality of award submissions and industry recognitions achieved.
• Effectiveness and adoption of strategic presentations and marketing collateral.
• Lead engagement, nurturing effectiveness, and conversion support.
• Brand visibility and positioning within target markets.
• Timely execution of strategic marketing initiatives.