About Social Panga
Social Panga is a creative digital marketing agency that specializes in crafting innovative and impactful campaigns for brands. We believe in the power of storytelling, data-driven strategies, and creative excellence to deliver results that matter. Our team is a mix of passionate thinkers, creators, and strategists who thrive on turning ideas into reality.
Position Overview
The Associate Lead - Paid Media role is designed for an experienced digital marketing professional with 5+ years of hands-on experience in paid media management and team leadership.You'lloversee campaign strategies across client accounts while leading and developing a team of paid media specialists. The ideal candidatedemonstratesstrong leadership abilities, strategic thinking, and exceptional campaign management skills.
Key Responsibilities
- Strategic Campaign Management:Oversee the planning, execution, and optimization of paid media campaigns across client accounts. Develop comprehensive strategies aligned with client businessobjectivesand industry best practices.
- Performance Monitoring & Optimization:Analyze campaign performance data across platforms. Implement data-driven optimizations and adjust strategies based on client requirements and performance metrics to maximize ROI.
- Team Leadership & Development:Lead and mentor a team of paid media specialists.Identifyskill gaps, provide training, and foster professional growth within the team. Manage team bandwidth to ensuretimelydelivery of high-quality campaigns.
- Client Communication & Relationship Management:Present campaign strategies and performance reports to clients. Address client concerns promptly andmaintainstrong relationships through proactive communication and strategic guidance.
- Resource & Budget Management:Allocate team resources efficiently to meet campaign deadlines and client expectations. Manage campaign budgets strategically across accounts to maximize performance and client satisfaction.
- Process Improvement & Quality Control:Implement standard operating procedures and quality control measures. Ensure adherence to agency processes whileidentifyingopportunities for workflow optimization and operational efficiency.
Qualifications
- 5+ years of experience in paid media management across multiple platforms
- Minimum 2 years of team leadership experience
- Strong understanding of paid media platforms (Google Ads, Meta, LinkedIn, etc.)
- Excellent analytical skills with ability to interpret data and implement strategic optimizations
- Proven ability to manage multiple client accounts simultaneously
- Outstanding communication and presentation skills
- Experience in training and developing team members
- Strong project management and organizational abilities
- Advanced knowledge of media planning, buying, and budget management
- Platform certifications preferred (Google Ads, Meta Blueprint, etc.)
Why JoinSocialPanga
- Be part of a creative and collaborative team that values innovation and excellence.
- Work with diverse clients and industries, creating impactful campaigns.
- Opportunity to grow and hone your skills in a fast-paced, dynamic environment.
- A culture that encourages creativity, ownership, and fun!
- Social Panga is anequal-opportunityemployer and values diversity at our company.
