Associate/ Executive

Direct Sales Associate

Purpose of the Role

To generate leads and drive customer acquisition through outbound and inbound tele-calling, promoting company products/services and converting prospects into confirmed bookings/sales under supervision.

Key Responsibilities

• Make outbound calls to prospective customers from provided databases/leads.
• Handle inbound customer queries and provide accurate information on products, packages, and offers.
• Explain pricing, promotions, and terms clearly to prospective customers.
• Follow the sales script/pitch and adhere to call quality and compliance guidelines.
• Update call outcomes, customer details, and follow-up status in the CRM/system accurately.
• Achieve daily/weekly call and conversion targets as assigned.
• Coordinate with the Executive/Team Lead for escalations or complex customer queries.
• Follow up with warm leads and past inquiries to convert them into sales.
• Maintain professionalism, courtesy, and product knowledge on every call.
• Adhere to Do Not Disturb (DND) and telecalling regulatory guidelines.
  
  

Eligibility / Qualifications

• Minimum Graduate (any stream).
• Freshers eligible; prior telecalling/BPO/sales experience preferred.
• Good verbal communication skills in English/Hindi; regional language knowledge an advantage.
• Basic computer skills (CRM, MS Office/Excel).
• Confident, persuasive, and target-driven attitude.
  
  

Skills To Be Developed

• Tele-sales pitching and objection handling
• CRM and lead management
• Product and pricing knowledge
• Call quality, tone, and compliance adherence
• Target and performance orientation
  
  

Working Conditions

• Office-based, fixed/rotational shifts depending on business hours.
• Extended periods on calls in a target-driven, metrics-monitored environment.
  
  

Progression

• Based on performance and target achievement, may be promoted to Direct Sales Executive.
  
  

Direct Sales Executive

Purpose of the Role

To independently manage tele-sales operations, drive higher-value conversions, mentor junior associates, and contribute to achieving departmental sales targets through effective lead management and customer relationship handling.

Key Responsibilities

• Handle outbound/inbound tele-calling for lead generation, follow-ups, and closures.
• Manage a higher volume/value of leads and negotiate pricing/packages within approved limits.
• Build and maintain relationships with repeat customers, agents, or corporate leads as applicable.
• Guide and mentor Direct Sales Associates on pitching, objection handling, and CRM usage.
• Monitor call quality and provide feedback to associates to improve conversion rates.
• Analyze call/lead data to identify trends and improve targeting strategies.
• Coordinate with marketing for lead flow and with operations/front office for booking confirmations.
• Ensure accurate and timely reporting of sales figures, pipeline status, and forecasts.
• Resolve escalated customer complaints and ensure high service standards.
• Ensure adherence to telecalling compliance, DND, and data privacy regulations.
  
  

Eligibility / Qualifications

• Minimum Graduate; 1–3 years of tele-sales/telecalling experience preferred.
• Strong verbal and written communication skills in English/Hindi; additional languages an advantage.
• Proficiency in CRM systems and MS Office/Excel.
• Strong negotiation, persuasion, and relationship-building skills.
  
  

Skills To Be Developed / Applied

• Advanced sales negotiation and closing techniques
• Team coaching and call quality monitoring
• Lead analytics and pipeline management
• Customer relationship management
• Cross-functional coordination with marketing and operations
  
  

Working Conditions

• Office-based, fixed/rotational shifts depending on business hours.
• Target-driven, metrics-monitored environment with regular performance reviews.
  
  

Progression

• Based on performance, may progress to Team Lead / Assistant Manager – Direct Sales.
  
  

Skills: sales,call quality,customer,crm,communication