Role Overview
We are looking for an Associate Director – Social Media Marketing for Star Plus to drive social-first storytelling, audience engagement, and digital conversations for one of India's leading entertainment brands. The ideal candidate should have a strong understanding of platform behaviour, creator ecosystems, and evolving content trends, with the ability to build engaging social media campaigns that strengthen audience affinity and fandom.
Key Responsibilities
- Drive social media strategy and execution for Star Plus across key digital platforms
- Develop and execute social-first campaigns for show launches, key properties, and always-on communication
- Build platform-specific strategies across Instagram, YouTube, Facebook, X, and emerging digital platforms
- Create content roadmaps aligned with brand priorities and audience engagement objectives
- Identify emerging social trends, audience behaviour, internet culture, and content opportunities
- Partner closely with creative, programming, OAP, and marketing teams to develop engaging digital narratives
- Drive collaborations with micro/mini-influencers, creators, and fan communities for content amplification
- Drive revenue through social media campaigns and strategic initiatives.
- Lead digital amplification efforts to improve reach, engagement, and discoverability of content
- Monitor campaign performance, social listening, audience sentiment, and platform analytics to derive actionable insights
- Manage agency partners and internal stakeholders for seamless campaign execution
Skills & Attributes for success
- 7–9 years of experience in social media marketing, digital marketing, content marketing, or entertainment marketing
- Strong understanding of social media platforms, creator ecosystems, influencer marketing, and digital trends
- Deep understanding of YouTube, Instagram, content formats, audience behaviour, and social engagement mechanics
- Strong understanding of how entertainment content translates into digital conversations and audience fandom
- Preferred: Candidates who actively engage with content creation and social platforms (e.g., creators, micro/mini-influencers, or individuals with a strong personal digital presence)
- Prior experience in media, entertainment, OTT, digital content, or consumer-facing brands will be preferred
- Strong stakeholder management, communication, and execution capabilities.
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
