Associate Director- SEO

Key Responsibilities

Organic Growth Strategy & Leadership

Lead the organization& SEO function as a Centre of Excellence, driving strategy

across SEO, GEO, and AEO.

Define and execute long-term organic growth strategies aligned with business

objectives, revenue targets, market expansion, and brand visibility.

Build a scalable, future-ready organic search practice that adapts to AI-driven search

experiences, zero-click searches, and evolving search technologies.

Establish frameworks and best practices to drive sustainable organic growth across

all business verticals.

Business Growth & Commercial Ownership

Own organic growth performance against key business metrics including traffic,

leads, customer acquisition, conversions, and revenue.

Identify high-impact growth opportunities across markets, categories, and digital

platforms.

Translate business priorities into scalable organic growth initiatives with measurable

ROI.

Continuously optimize strategies to maximize commercial outcomes.

Team Leadership & Capability Development

Lead, mentor, and develop a high-performing SEO team comprising Managers,

Associate Managers, and Executives.

Build team capabilities across technical SEO, content strategy, AI search optimization,

analytics, and automation.

Define team structure, hiring plans, performance frameworks, career development

plans, and succession strategies.

Foster a culture of innovation, collaboration, accountability, and continuous learning.

Integrated Search Strategy (SEO | GEO | AEO)

Develop and execute unified search strategies across:

Traditional Search Engine Optimization (SEO)

Generative Engine Optimization (GEO)

Answer Engine Optimization (AEO)

Voice Search and Conversational Search

Drive brand visibility across:

Search Engine Results Pages (SERPs)

AI-generated search experiences

Featured snippets

Knowledge panels

Voice assistants

Conversational AI platforms

Cross-functional Leadership

Partner with Product, Engineering, Content, Media, Analytics, Brand, and Marketing

teams to embed organic search into business initiatives.

Influence product and technology roadmaps to ensure SEO and AI discoverability are

integrated from inception.

Act as the central stakeholder for all organic growth initiatives across the

organization.

Drive alignment between business goals and organic search strategy.

Technical SEO & Innovation

Oversee enterprise-level technical SEO initiatives including site architecture, crawl

optimization, indexation, Core Web Vitals, structured data, and website performance.

Ensure websites are optimized for AI crawlers, entity-based search, semantic search,

and emerging discovery platforms.

Leverage AI tools, automation, and advanced analytics to improve efficiency,

scalability, and search performance.

Evaluate emerging technologies and implement innovative organic search solutions.

Content & Authority Strategy

Define scalable content frameworks aligned with user intent, customer journeys, and

AI search behavior.

Collaborate with content teams to build topical authority, entity optimization, and

semantic relevance.

Drive authority-building initiatives including digital PR, brand mentions, backlink

strategy, and off-page optimization.

Ensure content is optimized for discoverability across both traditional search engines

and AI-powered search experiences.

Client & Executive Stakeholder Management

Serve as a trusted strategic advisor to senior leadership and clients on organic

growth opportunities.

Present performance insights, growth strategies, and executive dashboards to senior

stakeholders.

Build confidence in SEO as a key business growth channel by demonstrating

measurable commercial impact.

Manage executive-level stakeholder relationships with a consultative approach.

New Business & Thought Leadership

Support agency growth through SEO-led new business pitches and strategic

proposals.

Develop thought leadership content, frameworks, POVs, and case studies on SEO,

GEO, and AEO.

Represent the organization at industry events, conferences, webinars, and client

forums.

Position the organization as a leader in next-generation organic search and AI

discoverability.

Measurement, Reporting & Governance

Define performance measurement frameworks across SEO, GEO, and AEO.

Establish reporting dashboards tracking organic visibility, AI search presence, answer

engine performance, traffic, engagement, and business outcomes.

Implement governance models to ensure consistent execution, reporting standards,

and continuous optimization.

Drive data-led decision-making across all organic initiatives.

Training & Future Readiness

Lead internal capability-building programs on SEO, GEO, AEO, AI search trends, and

automation.

Ensure teams remain updated on evolving algorithms, search technologies, and

industry best practices.

Translate emerging trends into actionable business strategies and scalable

frameworks.

Champion a culture of continuous learning and innovation across the organization.

Preferred Qualifications

8+ years of experience in SEO with proven leadership experience in managing large

teams and enterprise SEO programs.

Strong expertise in Technical SEO, Content Strategy, Analytics, AI Search, GEO, and

AEO.

Experience leading SEO strategy for enterprise brands or digital agencies.

Strong commercial acumen with the ability to link organic initiatives to business

growth.

Hands-on experience with tools such as Google Search Console, GA4, Screaming

Frog, Ahrefs, SEMrush, Botify, Looker Studio, and AI-driven SEO platforms.

Excellent leadership, stakeholder management, communication, and presentation

skills.

Demonstrated experience in driving innovation and building future-ready organic

search capabilities.