Associate Director-SEO

HiveMinds Innovative Market Solutions

Bengaluru, India

6-8 Years

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Posted 28 days ago
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Job Description

Role Overview:

We are looking for an experienced SEO professional to lead and scale organic growth initiatives. The role involves defining SEO strategy, driving execution, and delivering measurable impact across key business metrics such as traffic, leads, and revenue.

Roles & Responsibilities:

Develop and execute a comprehensive SEO strategy and roadmap to improve organic visibility and discovery.
Drive growth across key KPIs such as impressions, clicks, traffic, leads, and revenue.
Manage end-to-end SEO execution including on-page, off-page, and technical SEO initiatives.
Collaborate with content teams to plan and execute SEO-driven content calendars (website, blog, YouTube, etc.).
Work cross-functionally with product, tech, and marketing teams to implement SEO best practices and integrations (tools/APIs across web and app).
Analyze user behavior and journeys (pre- and post-conversion) to identify optimization opportunities.
Define, track, and evolve SEO performance metrics (organic traffic, keyword rankings, impressions, conversions, etc.).
Build and maintain daily, weekly, and monthly performance reports and dashboards.
Leverage tools like Google Analytics, Google Search Console, GTM, Data Studio, Excel, and Google Sheets for analysis and reporting.
Identify trends, insights, and opportunities through data-driven decision-making.
Drive automation in SEO processes (reporting, dashboards, Python scripts – good to have).
Manage and mentor the SEO team to ensure strong execution and performance.
Work on App Store Optimization (ASO) initiatives (good to have).

Desired Candidate Profile:

6+ years of hands-on experience in SEO and organic growth.
Proven track record of delivering significant growth (5x–10x) in organic traffic, leads, and revenue.
Strong expertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, and keyword research tools.
Experience working across industries (eCommerce, finance, healthcare, startups, etc.) is a plus.
Strong analytical skills with proficiency in Excel/Google Sheets and data visualization tools.
Experience in SEO reporting and dashboard creation.
Understanding of technical SEO, automation, and scripting (Python – good to have).
Experience in ASO is an added advantage.
Strong stakeholder management and cross-functional collaboration skills.
Prior experience in leading and managing SEO teams in a performance-driven environment.

Key Skills: