About the Company:
NoBroker is a full-stack player in the proptech space and offers end-to-end services catering to each and every real estate need of a customer. We recently attained Unicorn status by becoming the first proptech player in India to reach a $1 billion valuation.
We have an exciting opportunity for an Associate Director in our Primary Sales (Residential) vertical. We are seeking a dynamic sales leader with a proven track record of driving high-volume residential sales, building high-performing teams, and developing sales strategies in a fast-paced, high-growth environment.
Key Responsibilities:
- Build and execute a robust Sales/GTM strategy for our residential business, with a strong focus on market penetration, sales growth and revenue achievement.
- Own the overall sales numbers, revenue and key business KPIs across the customer journey, from lead generation and qualification to site visits, negotiations and final booking.
- Develop city-level sales strategies based on market dynamics, customer segments, project positioning, competition and demand trends.
- Work closely with the Leadership Team to provide insights on business growth, market opportunities, sales performance and revenue strategy.
- Drive lead-to-site visit and site visit-to-booking conversion, identifying bottlenecks and implementing interventions to improve overall funnel efficiency.
- Build, hire, train and lead a high-performing team of Cluster Heads, Sales Managers and Sales Executives across multiple cities/markets.
- Coach and mentor the sales leadership team on sales pitch, customer handling, negotiation, objection handling and deal closure.
- Establish clear weekly, monthly and annual sales objectives and review performance regularly to identify gaps and drive corrective actions.
- Drive strong sales discipline through effective monitoring of input metrics, productivity, funnel movement, conversion ratios and revenue achievement.
- Design and implement effective sales incentive and compensation plans, and own ongoing performance and payout analysis.
- Identify opportunities to improve marketing effectiveness, customer segmentation, channel performance and sales processes to maximise business outcomes.
- Own the city/team-level sales targets and conversion metrics, ensuring consistent achievement of business goals.
- Develop scalable processes and best practices for the sales function that can be replicated across markets.
Knowledge, Skills & Experience Required:
- Minimum 8–15 years of experience in the real estate sales domain, preferably in B2C residential sales.
- Strong experience in residential real estate sales with a proven track record of achieving volume and revenue targets.
- Prior experience managing large sales teams and multiple city/market operations is preferred.
- Strong understanding of the residential real estate customer journey, including lead generation, lead qualification, site visits, negotiations and booking conversions.
- Proven expertise in sales funnel management, conversion optimisation, productivity management and revenue ownership.
Educational Qualification:
- MBA/Graduation, preferably from a premier institution.
- Strong understanding of market dynamics, customer segmentation, competitive landscape and demand-generation channels.
- Ability to leverage data and funnel analytics to identify performance gaps and optimise sales outcomes.
Behavioural Skills required:
- Strong leadership and team management skills, attention to detail, critical problem-solving ability, strong sales acumen, commercial orientation, and the ability to work in an unstructured and fast-paced high-growth entrepreneurial environment.
- Strong stakeholder management and cross-functional collaboration skills.
Location:
This role will be based out of Bengaluru, Karnataka. However, frequent travel across cities/markets may be required as per business needs.
