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Strategy - Determine the highest-priority KPIs that we can and should improve
Measurement - Leverage Product Analytics Platforms (Mixpanel, Amplitude etc) and Data Analytics Platforms (Metabase, Superset) for measuring KPIs, Output metrics and Input metrics across Acquisition, Activation, Revenue, Retention, Engagement
Analysis - Conduct in-depth user segmentation and behavioral analysis to uncover actionable insights for acquiring, retaining, and monetizing users
Ideation - Come up creative ideas representing highest impact, lowest effort experiments that will meaningfully improve these KPIs
Rapid Experimentation - Work with the team to Design, launch, and iterate on growth experiments, including A/B tests, multi-variant testing, and rapid prototyping of new product features. Implement advanced analytics and attribution models to measure the ROI of growth activities and refine strategies.
UX and Copy - Drive the creation of delightful, intuitive and engaging user interfaces and copy to ensure maximum engagement and funnel conversion
Business Development - Lead partnership initiatives with relevant BD partners to foster growth
Leadership - Lead and mentor a team of product managers, designers, data analysts, and program managers. Optimize team efficiency and output
In depth understanding and knowledge of Statistics, Analytics, Business Intelligence, SQL, Product Analytics platforms
Ability to interpret complex data sets and derive actionable insights
Expertise in growth hacking methodologies, frameworks, and tools, with a proven track record of delivering measurable growth outcomes.
Deep understanding of consumer behavior, segmentation, and customer journeys.
Experience designing and conducting A/B tests, multivariate tests, and other experimental approaches.
In depth understanding and knowledge of technology platforms and their capabilities for IOS, Android and Web development
Keen eye for design and aesthetics
Excellent UX and copywriting skills
Excellent written and verbal communication skills
Experience in conducting user research
Meticulous in program management processes
8 to 14 years in Growth Hacking / Growth Marketing on a consumer product, with at least 1 -3 years in a leadership capacity, preferably at a fintech
Software engineering/technical background
Zeta is the world's first Omni Stack for credit cards. A single stack for Origination, Processing, FRM, Rewards, Loans, APIs, and Apps.
Job ID: 146201667
